If you've already created your Brand account on Billo - well done! If you're new here, you can create it in 2 easy steps.

➡️ To get started with your task brief, simply click on Get Video:

Firstly, create a product by clicking on Create a new product.


1) add your product photo in the dark background and without additional text on it, this photo appears on Billo mobile app when Billo creators search for tasks to apply.

2) add your product retail price (creators get cash rewards but also see the value of your product).

3) Is your product personalized? Include product questionnaire. Creator will answer these questions when they submit their applications.

You can also create or edit products information using the toolbar on the left side of your screen: Assets > Products.

Once you created your product, go ahead and select your video and model type:

Then decide what video quality you want:

Basic quality is a home environment video. It’s simpler and usually shot on a smartphone.

Premium quality videos are produced by a selection of more experienced creators with home studios. Expect more attention to detail: better lighting, solid color backdrops.

Learn more about Basic vs Premium quality.

And choose the duration for it:

Some scenes and mentions will be automatically suggested for your task. You can decide if they fit your needs, and adjust accordingly to what you want the creator to do and say in the video.

  • Scenes are for you to explain what the creator should do, how your product should be filmed, what function of your product should be highlighted. You can add new scenes, change places or delete them.

  • Mentions is a part where you should write the phrases that the creator should mention while talking about your brand and product, promo, and call to action. We do have some predefined phrases to choose from but again you can add new ones, edit suggested ones, change places, or delete them.

  • Additional details is the part where you can add any details or links that you want to share with your creator to keep in mind when creating your video

Please keep in mind, you are hiring a creator that is not a professional video maker, make sure to leave clear instructions that they could follow, but also leave them space to improvise and add personal insight on your product.

The next step is to choose the right aspect ratio, for your video.

Keep in mind that different aspect ratios are required on different platforms and your ad performance also depends on it.


This is just a perfect square. You’re most apt to find it on social media platforms such as Instagram and Facebook as feed posts.


Simply a vertical video mostly used for Facebook and Instagram feed posts.


This aspect ratio is a full portrait, vertical video. So basically it is used for all the popular apps that have “story” features, including Instagram, Facebook, TikTok and Snapchat.


It is a wide horizontal rectangle shape. This aspect ratio is used for Amazon and Youtube.

  • If, for example, your product is only for women or you want creators in a certain age group to be more reliable to your audience, you can set creators' criteria according to your needs.

  • Did you know that about 85% of users watch the videos with the sound off? 🔕

It's optional, but you can add subtitles to your video, so it's convenient for the sound-off viewers.

If you want your video to stand out and highlight specific features of the product, you can order animations for your video. ✨

Note: If you choose to add either subtitles or full edits (callouts, animations, logo, call-to-action) to your video, you will still receive a raw video version too.

You can order as many videos on Billo as needed. Each video in the task will be made by a different creator that you have chosen.

Once you are finished with creating a task and placing an order, we will review it within 1 business day and open it for creators to apply.

Ready to start?

Might be helpful:

How to create a task for a digital product?

Billo Video Types explained
What is a product preferences form?
What are call-outs?

Approve the creators

Deliver the Products

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