Body - creator talking into the camera. This doesn't mean that creator will show only his/her full body. They can show half of it or only face if it's more appropriate for your product. Typically a 3/4 medium shot of a creator talking into the camera is used for this type of video.
Hands-only - a top-down point-of-view. The main focus in these videos is on your product and the creator's voice is in the background or added as a voice-over.
