For Creators: App Promo videos
More on how to shoot Promo videos for Apps and Games ๐ŸŽฎ
Gaby avatar
Written by Gaby
Updated over a week ago

What is an App Promo Video?

These videos come in 9:16 and 16:9 video aspect ratios, to accommodate the platforms that they can be used ๐Ÿ˜Ž

โœ… When framing your video DO

  • Film yourself in the center

  • Show a clear screen recording of the app

  • Be mindful of the aspect ratio

โŒ When framing your video DON'T

  • Leave black/blurred lines on the screen showing off the app

  • Cover any parts of the app when scrolling through

  • Zoom in too closely on yourself or the app screen

Here are some examples ๐Ÿ˜Ž

for 9:16 Videos ๐Ÿ“ฑ

for 16:9 Videos ๐Ÿ’ป

General tips for App and Game videos

โœ”๏ธ Read The Brief ๐Ÿ“ฐ

Make sure you thoroughly read through the brief and content requirements before creating your video to avoid edit request.

โ†•๏ธ Portrait vs. โ†”๏ธ Landscape Videos

On the App Store, your choice should depend on the orientation of the app itself.

On Google Play, however, it is recommended to create the video in landscape even if the app is vertical. However, you should note that your app preview video for Google Play will be uploaded to YouTube.

๐Ÿ”ญ Shake That Thing!? Nope

No one likes shaky footage so use a tripod or just put the camera somewhere sturdy. You can use duct tape to stick it to a wall ๐Ÿ˜…

Clean Voice Over Recording ๐ŸŽ™๏ธ

When recording voiceover be aware of the humming sounds in your recording room (working washing machine, refrigerator, AC, etc. )

Show Actual footage ๐Ÿ“ฑ of the app

By watching your video, the user has to develop an understanding of what the app is going to feel like.

By the way, Apple will reject any preview that has footage filmed outside of the app. It is not recommended to show any people/fingers, etc. You can highlight the areas that you need the user to pay attention to.

Donโ€™t use unnecessary โœ‹ interaction

Donโ€™t use unnecessary interaction in the final edit, like opening an app or navigating through your phone screen.

Clear view ๐Ÿ‘๏ธ of the smartphone or a tablet

Avoid any obstruction that may come into your camera view. Make sure that the screen is clearly visible.

Reading Links ๐Ÿ”— Additional information or more in-depth topics found here

Other Helpful Links:

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