What is an App Explainer Video?
These videos come in 9:16 and 16:9 video aspect ratios, to accommodate the platforms that they can be used.
✅ When framing your video DO
Film yourself in a bubble overlay
Show a clear screen recording of the app
Be mindful of the aspect ratio
❌ When framing your video DON'T
Leave black/blurred lines on the screen showing off the app
Cover any parts of the app when scrolling through
Zoom in too closely on yourself or the app screen
Here are some examples 😎
for 9:16 Videos 📱
for 16:9 Videos 💻
Tips for filming App Explainer Videos
Showing your Body 👤
Using Hands-only 🙌
General tips for App and Game videos
✔️ Read The Brief 📰
Make sure you thoroughly read through the brief and content requirements before creating your video to avoid edit request.
↕️ Portrait vs. ↔️ Landscape Videos
On the App Store, your choice should depend on the orientation of the app itself.
On Google Play, however, it is recommended to create the video in landscape even if the app is vertical. However, you should note that your app preview video for Google Play will be uploaded to YouTube.
🔭 Shake That Thing!? Nope
No one likes shaky footage so use a tripod or just put the camera somewhere sturdy. You can use duct tape to stick it to a wall 😅
Clean Voice Over Recording 🎙️
When recording voiceover be aware of the humming sounds in your recording room (working washing machine, refrigerator, AC, etc. )
Show Actual footage 📱 of the app
By watching your video, the user has to develop an understanding of what the app is going to feel like.
By the way, Apple will reject any preview that has footage filmed outside of the app. It is not recommended to show any people/fingers, etc. You can highlight the areas that you need the user to pay attention to.
Don’t use unnecessary ✋ interaction
Don’t use unnecessary interaction in the final edit, like opening an app or navigating through your phone screen.
Clear view 👁️ of the smartphone or a tablet
Avoid any obstruction that may come into your camera view. Make sure that the screen is clearly visible.
Reading Links 🔗 Additional information or more in-depth topics found here
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