What is an App Explainer Demo?

These videos come in 9:16 and 16:9 video aspect ratios, to accommodate the platforms that they can be used. Similar to How-to Videos, this video type is available in Body and Hands-only ๐Ÿ˜Ž

Body ๐Ÿ‘ค

Hands-only ๐Ÿ™Œ

  1. Screen capture with the creator talking in a bubble overlay video in the corner, based on a brief provided by the client.

  2. Bubble overlay video, also known as PIP (Picture in Picture) can be achieved with the InShot App editing feature.

  1. Video of the creator using the app or a game from a POV (Point Of View) perspective.

  2. Clear and focused image of the phone and your interaction with it.

  3. Stable video shot from a tripod, or another steady surface.

โœ… When framing your video DO

  • Film yourself in a bubble overlay

  • Show a clear screen recording of the app

  • Be mindful of the aspect ratio

โŒ When framing your video DON'T

  • Leave black/blurred lines on the screen showing off the app

  • Cover any parts of the app when scrolling through

  • Zoom in too closely on yourself or the app screen


Here are some examples ๐Ÿ˜Ž

Body Videos


Hands-only Videos


General tips for App and Game videos

โœ”๏ธ Read The Brief ๐Ÿ“ฐ

Make sure you thoroughly read through the brief and content requirements before creating your video to avoid edit request.

โ†•๏ธ Portrait vs. โ†”๏ธ Landscape Videos

On the App Store, your choice should depend on the orientation of the app itself.

On Google Play, however, it is recommended to create the video in landscape even if the app is vertical. However, you should note that your app preview video for Google Play will be uploaded to YouTube.

๐Ÿ”ญ Shake That Thing!? Nope

No one likes shaky footage so use a tripod or just put the camera somewhere sturdy. You can use duct tape to stick it to a wall ๐Ÿ˜…

Clean Voice Over Recording ๐ŸŽ™๏ธ

When recording voiceover be aware of the humming sounds in your recording room (working washing machine, refrigerator, AC, etc. )

Show Actual footage ๐Ÿ“ฑ of the app

By watching your video, the user has to develop an understanding of what the app is going to feel like.

By the way, Apple will reject any preview that has footage filmed outside of the app. It is not recommended to show any people/fingers, etc. You can highlight the areas that you need the user to pay attention to.

Donโ€™t use unnecessary โœ‹ interaction

Donโ€™t use unnecessary interaction in the final edit, like opening an app or navigating through your phone screen.

Clear view ๐Ÿ‘๏ธ of the smartphone or a tablet

Avoid any obstruction that may come into your camera view. Make sure that the screen is clearly visible.

Reading Links ๐Ÿ”— Additional information or more in-depth topics found here


Other Helpful Links:

For Creators: App Testimonial videos

For Creators: App Promo videos

For Creators: App Preview videos

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