Videos for Digital Products?
These video types cater to brands that have products that don't have any physical products to ship. They usually come in the form of an app, game, website, service, etc. 😎 How do you create a task for a digital product? Click here 🧑💻
Need to ship out a product? Check out Video Types for Physical Products 🚀
There are 5 video types for Digital Products 📲 🎮
Video Ad
A flexible video ad for any digital product or service. You can order videos in 1:1, 4:5, 9:16, and 16:9 aspect ratios. The most basic UGC video our creators can provide. Ideal for content and ads meant to be used on various social media platforms
Promo
These videos are used to promote your app and they come in 9:16 and 16:9 video aspect ratios, to accommodate the platforms that they can be used. Similar to Video Ads, this video type is available in Body and Hands-only 😎
Explainer
These videos can be used to inform users how to use your app and they come in 9:16 and 16:9 video aspect ratios, to accommodate the platforms that they can be used. Similar to How-to Videos, this video type is available in Body and Hands-only 🤝
Testimonial
Creators review your products in these types of videos and they come in 9:16 and 16:9 video aspect ratios, to accommodate the platforms that they can be used. Like Testimonial ads, this video type is available in Body and Hands-only 🙋
Preview
These videos show the app or game in-use and they come in 9:16 and 16:9 video aspect ratios, to accommodate the platforms that they can be used. Similar to 360-videos, this video type is only available with no model 🚫
❗️ App preview videos, also have specific requirements per platform
🍎 Apple App Store Requirements for Preview Video
You are allowed to have up to 3 videos.
The video autoplays in mute in the search results.
The preview has to be between 15 and 30 seconds in length.
You would have to create a piece in two different resolutions (three, if you want the video to be shown to iPad users).
The resolutions are:
1080x1920 or 1920x1080 (for iPhone 5/6/7/8 and 6 plus/7 plus/8 plus)
886x1920 or 1920x886 (for iPhone X and Xs Max/XR)
1200x1600 or 1600x1200 (for iPad and iPad Pro)
Your video will automatically become smaller for any other device.
The maximum file size is 50 MB.
The accepted file formats are .mov, .mp4, and .m4v.
The videos for the App Store have to be manually approved by Apple. And there are quite a few guidelines that you have to follow. For example, you are allowed to only use captured footage of the app itself.
🤖 Google Play Requirements for Preview Video
You can have only one video.
It can be between 30 seconds and 2 minutes long.
To watch the video, users have to click on the play button that will be displayed over the feature graphic. After that, a YouTube link will open (so no autoplay for Google Play).
You would have to create a good-quality, landscape-oriented video. The aspect ratio for YouTube videos is 16:9.
The recommended dimensions are:
1920 x 1080 (1080p);
2560 x 1440 (1440p);
3840 x 2160 (2160p).
Accepted video formats include .mov, .mpeg4. There are pretty much no restrictions for the actual content. But it would be great if you manage to show only Android devices and the Google Play Store badge.
All up to date requirements can be found here:
🍎 Apple App Store Requirements
Video Quality
Premium quality videos ensure higher quality and are recorded using special studio equipment. These types of videos are produced by a select community of creators in their home studios with better lighting and solid color backdrops. 🏠
Basic quality is your typical UGC video, shot in a home environment. It is simpler and usually filmed with a smartphone. 🤳
Model Shot
 | The creator is talking into the camera. This doesn't mean that creator will show only his/her full body. They can show half of it or only face if it's more appropriate for your product. Typically a 3/4 medium shot of a creator talking into the camera is used for this type of video. |
 | a top-down point-of-view. The main focus in these videos is on your product and the creator's voice is in the background or added as a voice-over. |
Duration
Depending on where you're planning on using the videos, you can select how long you want your content to be. Our most popular duration is 30 seconds
Summary
When to Use | Aspect Ratio | Video Quality | Model Shot | Duration | |
Video Ad | Flexible ad for any digital product or service | 1:1 4:5 9:16 16:9 | 📱 Basic 🎥 Premium | 🤲 Hands-only 👤 Body | 15 seconds 30 seconds 60 second |
Promo | Reveal the benefits of your app with an over-the-shoulder device shot | 9:16 16:9 | 📱 Basic 🎥 Premium | 🤲 Hands-only 👤 Body | 15 seconds 30 seconds 60 seconds |
Testimonial | Benefits of your app in a split-screen or POV | 9:16 16:9 | 📱 Basic 🎥 Premium | 🤲 Hands-only 👤 Body | 15 seconds 30 seconds 60 seconds |
Explainer | Explain how your app works and what it does | 9:16 16:9 | 📱 Basic 🎥 Premium | 🤲 Hands-only 👤 Body | 15 seconds 30 seconds 60 seconds |
Preview | Intro video for app store listing | 9:16 16:9 | 🎥 Premium |  | 15 seconds 30 seconds 60 seconds |