Videos for Digital Products?

These video types cater to brands that have products that don't have any physical products to ship. They usually come in the form of an app, game, website, service, etc. 😎 How do you create a task for a digital product? Click here 🧑‍💻

Need to ship out a product? Check out Video Types for Physical Products 🚀


There are 6 video types for Digital Products 📲 🎮

Video Ad

A flexible video ad for any digital product or service. You can order videos in 1:1, 4:5, 9:16, and 16:9 aspect ratios. The most basic UGC video our creators can provide. Ideal for content and ads meant to be used on various social media platforms


Promo

These videos are used to promote your app and they come in 9:16 and 16:9 video aspect ratios, to accommodate the platforms that they can be used. 😎


Explainer

These videos can be used to inform users how to use your app and they come in 9:16 and 16:9 video aspect ratios, to accommodate the platforms that they can be used. 😉


Testimonial

Creators review your products in these types of videos and they come in 9:16 and 16:9 video aspect ratios, to accommodate the platforms that they can be used. 🙋


Preview

These videos show the app or game in-use and they come in 9:16 and 16:9 video aspect ratios, to accommodate the platforms that they can be used.

❗️ App preview videos, also have specific requirements per platform

🍎 Apple App Store Requirements for Preview Video

  • You are allowed to have up to 3 videos.

  • The video autoplays in mute in the search results.

  • The preview has to be between 15 and 30 seconds in length.

  • You would have to create a piece in two different resolutions (three, if you want the video to be shown to iPad users).

  • The resolutions are:

    • 1080x1920 or 1920x1080 (for iPhone 5/6/7/8 and 6 plus/7 plus/8 plus)

    • 886x1920 or 1920x886 (for iPhone X and Xs Max/XR)

    • 1200x1600 or 1600x1200 (for iPad and iPad Pro)
      Your video will automatically become smaller for any other device.

  • The maximum file size is 50 MB.

  • The accepted file formats are .mov, .mp4, and .m4v.

  • The videos for the App Store have to be manually approved by Apple. And there are quite a few guidelines that you have to follow. For example, you are allowed to only use captured footage of the app itself.

🤖 Google Play Requirements for Preview Video

  • You can have only one video.

  • It can be between 30 seconds and 2 minutes long.

  • To watch the video, users have to click on the play button that will be displayed over the feature graphic. After that, a YouTube link will open (so no autoplay for Google Play).

  • You would have to create a good-quality, landscape-oriented video. The aspect ratio for YouTube videos is 16:9.

  • The recommended dimensions are:

    • 1920 x 1080 (1080p);

    • 2560 x 1440 (1440p);

    • 3840 x 2160 (2160p).

  • Accepted video formats include .mov, .mpeg4. There are pretty much no restrictions for the actual content. But it would be great if you manage to show only Android devices and the Google Play Store badge.

All up to date requirements can be found here:

🍎 Apple App Store Requirements

🤖 Google Play Requirements


Honest Review

Available in basic-quality video only, this is the best to receive authentic experiences of the creator when using your product and discussing its benefits and possible shortcomings. usually includes: Quicker turnaround time - fewer task and video reviews, more genuine content - with pros and cons of your product, easier to order (no script required), and no edits can be requested 🙊


Video Quality

Premium quality videos ensure higher quality and are recorded using special studio equipment. These types of videos are produced by a select community of creators in their home studios with better lighting and solid color backdrops. 🏠

Basic quality is your typical UGC video, shot in a home environment. It is simpler and usually filmed with a smartphone. 🤳


Duration

Depending on where you're planning on using the videos, you can select how long you want your content to be. Our most popular duration is 30 seconds


Summary

When to Use

Aspect Ratio

Video Quality

Duration

Video Ad

Flexible ad for any digital product or service

1:1

4:5

9:16

16:9

📱 Basic

🎥 Premium

15 seconds

30 seconds

60 second

Promo

Reveal the benefits of your app with an over-the-shoulder device shot

9:16

16:9

📱 Basic

🎥 Premium

15 seconds

30 seconds

60 seconds

Testimonial

Benefits of your app in a split-screen or POV

9:16

16:9

📱 Basic

🎥 Premium

15 seconds

30 seconds

60 seconds

Explainer

Explain how your app works and what it does

9:16

16:9

📱 Basic

🎥 Premium

15 seconds

30 seconds

60 seconds

Preview

Intro video for app store listing

9:16

16:9

🎥 Premium

15 seconds

30 seconds

60 seconds

Honest Review

Get real user feedback, iterate and improve the product

1:1

4:5

9:16

16:9

📱 Basic

30 seconds

60 seconds


Other helpful links:

Billo video types explained

Creating a task for a digital product

What is a product preferences form?

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