4 TIPS TO GET YOUR VIEWER HOOKED. 👀
First impressions matter in content creation.
The first 3 seconds are the most important. It's what keeps people watching or skipping next. Your audience must be intrigued from the start.
Don't know how to start? Don't worry, here are some tips.
✹ TIP 1: STORYTIME
Story time begins with an engaging or controversial line. You want the viewer to sit at the edge of their seat. Imagine you're talking to a friend. As you build the story, your friend leans in closer, eager to hear more.
☞ Ex."I've got something to tell you...Santa isn't real" (then add dramatic shots to support the statement)
Heartbeat narrative structure is one technique to use with this. Start with a dramatic moment, then give many peaks (scene shifts, surprises, brand cues, plots twists) to keep your audience engaged.
✹ TIP 2: PROBLEM STATEMENT
Starting with a problem statement will help you develop instant connection with your target audience. Struggles and flaws are relatable.
☞ Ex. "I've been breaking out for the past week and it's affecting my self-confidence."
When you start with a problem, you can reveal the solution and its benefits throughout the video.
✹ TIP 3: DIRECT AUDIENCE CALL OUT
Call out your audience from the get go.
☞ Ex. "Wait, I have something to tell you!", "Feeling overwhelmed? This is your sign to take a self-care day."
You can also call out who the product or message is for, for example:
☞ "This message is for those going through a breakup right now."
This will attract your target audience and others who are curious about what happens next.
✹ TIP 4: INTERESTING PRODUCT SHOTS
Getting your audience's attention doesn't have to be done with words; it can also be done with interesting, fun and well-executed shots.
To hold the viewer's interest, use multiple product shots. Tight framing and quick pacing keep the audience engaged. A face reaction to the product also works great. This makes it more relevant to the viewer!
Just make sure it's less than 3 seconds!
Experiment and find out what works best for you!