In the dynamic world of content creation, brands often repurpose videos across various aspect ratios. Ensuring essential elements endure post-cropping is vital for a seamless visual experience.
Tips For Framing
So let's dive into some tips for perfectly framed shots!
1. Turn On the Grid
It's difficult to estimate your center without any help, so we recommend turning on your grid overlay, which will divide the screen into 9 equal parts.
For iPhone users: Settings -> Camera -> Composition -> Grid.
For Android users: Camera Settings -> General -> Grid lines.
2. Create Space, Stay in Green Zone 🎯
For a foolproof shot, don't crowd the edges—keep yourself and the product in the green zone.
Simply put:
16x9:
🚫 No crucial items in the red or orange area.
🎭 Face, product, or any essentials should stay in the center (green zone).
9x16:
🚫 No crucial items in the red or orange area.
🎭 Face, product, or any essentials should stay in the green zone.
Notice that in this case, your center is slightly elevated.
3. Keep Some Distance
No matter if the aspect ratio is 9:16, or 16:9—film with some extra distance; you can always zoom in during post-production.
It beats the hassle of redoing the entire video due to being too close to the camera. 😬
9:16 Framing Examples
16:9 Framing Examples
