The aspect ratio of a video refers to the width-to-height relationship of the image or video frame. It determines the shape of the frame and plays a crucial role in optimizing brand or product visibility on the screen where the video will be viewed. 👀

The best way to decide which aspect ratio you should go with for your video is to think about the purpose of your video, and what platforms you'll be using it in. 😎

Consider the mobile-centric world we live in 📱 It's important to keep in mind that an increasing number of people watch videos on their mobile devices. Now, let's get into it 🚀

Since most people use their phones vertically, this is a great format that is popularly used for social media platforms with video story capabilities.

A horizontal rectangle -- this is probably the most familiar aspect ratio, as it is the standard used all over the world in movies, television, and major online streaming platforms, to name a few.

This aspect ratio works great for videos that are meant to be used on feed placements, or for Photos if they are part of the task.

A perfect square -- would be the best size to use for a video carousel format to keep it consistent all throughout the carousel as well as on Instagram Shop ads. Commonly used for mobile screens and social media platforms.

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