What is a Creative Concept?
Creative concepts are unique ideas that make ads interesting and memorable, helping them stand out and connect with people. In the structure of an ad with a hook, body, and CTA, creative concepts are closely tied to the body, determining how the product is presented. 🤩
Coherence With Hooks and CTAs.
The creative concept is what makes the whole ad stick together. 🤝
Once the central idea is defined, the hook takes the stage at the ad's beginning, aiming to effectively captivate the audience's attention. Toward the ad's end, the CTA naturally follows, inviting the audience to take a specific action.
However, it's the creative concept that serves as the guiding theme, shaping the narrative and setting the tone for the entire ad.
How To Film a Good Body Part?
To create an effective body segment in a video ad, focus on a dynamic pace.
Use concise, impactful shots that connect with the hook's narrative. Keep the flow seamless with short cuts. Capture attention by delivering information visually, striking a balance between storytelling and showcasing the product. 🧘
Each frame should contribute to building interest and reinforcing the central message.
Billo's Creative Concept Types
🚨 Concepts can blend, and the key is to ensure the client's selected concept is featured in the first half, even as it may blend with others.
1. Unboxing
An "unboxing video ad" refers to a type of video where the focus is on the process of unpacking and showcasing a product. 📦 In these videos, the content creator opens a product's packaging, discusses its features, and provides their initial impressions or a review.
Ideas for filming:
Silent/ASMR unboxing.
Unboxing while sharing thoughts with the camera.
Hands-only unboxing with voice-over.
Receive the parcel, unbox it, and showcase the product.
2. Testimonial
A testimonial video ad is where people who have used a product share their positive experiences. The goal is to show potential customers that real people are happy with the product, hoping to convince others to give it a try based on these positive reviews. Testimonial videos aim to build trust and credibility. 🤗
Ideas for filming:
Sharing experience while doing your makeup.
Start filming your testimonial in a car.
Q&A/podcast simulation.
Including greenscreen effect to showcase the website.
3. Before/After
A before/after video ad showcases a visual comparison of a situation or a person before and after a positive change. 💅 The goal of this type of ad is to highlight the transformative effects of a product and show what the final result looks like.
Ideas for filming:
Showing before/after picture in greenscreen and commenting it on top.
“My life without product X / my life with product X”.
Feature “before” with slow music, reveal “'after” on the beat drop.
Hook by showing before/after, then detail the transformation story.
4. Tutorial
This type of ad combines education and demonstration of a product. In a tutorial ad, the focus is on instructing the audience on how to use a product. These ads often provide step-by-step guidance, tips, and practical demonstrations to help consumers understand the value and functionality of the promoted offering. 🦸
Ideas for filming:
Film the entire product journey from order to use.
Break down how-to into three or five simple steps.
Begin with the result and show how the product helped to achieve it.
Use a green screen for the educational process with commentary on top.
5. Listicle
A listicle video ad presents information in the format of a list. 📝 The content is typically broken down into a series of concise points or items. To create an effective listicle video ad, start by identifying the key points or features you want to highlight about the product.
Ideas for filming:
“3 signs you’re already late to get Product X.”
“5 easy steps on how to use Product X.”
“4 reasons why product X will be the best you’ll ever have.”
“3 ways how Product X will change your life.”
6. Voice-over Showcase
A voice-over showcase video is where the creator showcases a product through a combination of voice-over narration and supporting visuals such as b-rolls or footage of the product in action. What's very important here is to record the voice-over with the highest possible quality. 🗣
Ideas for filming:
Showcase the product with some ASMR elements.
Combine product and website showcase while commenting on top.
Illustrate the problem that the product solves, and explain how.
Combine unboxing with showing product use and sharing your experience.
7. Daily Routine
A daily routine video ad showcases a person's daily activities, emphasizing the use of a specific product throughout the day. In this type of ad, the product is seamlessly integrated into various aspects of the daily routine to demonstrate its practicality, benefits, and relevance to the consumer's everyday life. 🏃♀️
Ideas for filming:
Emphasize how the product integrates into your morning routine.
Demonstrate how the product has transformed your evening routine into a ritual.
Highlight the product's significant role in both your and your partner's life.
Display all your morning routine steps, seamlessly incorporating the product into one of them.
8. Dialogue
A dialogue ad features a conversation between two or more characters, all portrayed by you. 🦸 Typically, one character expresses frustration with a particular problem, while another character has already resolved the same issue by using the product. This type of ad often includes Frequently Asked Questions (FAQ) as well.
Ideas for filming:
Begin with Character 1 presenting an issue, and Character 2 providing the solution.
Character 2 showcases product excitement while Character 1 questions its aspects.
Characters can argue, ensuring the one supporting the product has more legitimate arguments.
Character 1 resists change, but Character 2 convinces them to embrace it using the product.