It's crucial to understand the task brief to create a video that meets the brand’s expectations. Let's dive into different scenario types and find inspiration for creative briefs.
Tasks with a scenario
1st scenario type: Hook, Concept, and CTA
The first scenario structure consists of 4 key parts: the product’s unique selling points, hook, concept, and CTA (call to action). Each section of the brief gives clear instructions, guiding you on how the video should be created, and tailored to the brand's needs. This is your roadmap to success!
You should follow this structure carefully, and only improvise where the script allows. If the brief doesn’t provide a specific script for parts like the hook or CTA, it may say "Chosen by the creator."
Here’s an example of such scenario structure on the app:
What does "Chosen by the creator" mean?
If the brief says "Chosen by the creator" for certain sections (like the hook or CTA), it means you have the creative freedom to decide how to approach that element. You’re still required to include it, but you can shape it to fit your style and the product.
Need some help? Check out these resources for inspiration:
You’ll find more inspiration at the end of this article, or you can simply click here.
2nd scenario type: scenes and mentions
This type is straightforward:
The "Scenario" section outlines each shot, including what actions to take and the angles to use.
The "What to mention" section lists what should be said in the video. While a scene number may sometimes match the mention number, this isn’t always the case. Match the mentions with the scenes that fit best, and follow the instructions closely.
Here’s an example of this scenario structure on the app:
Tasks without a scenario
If you see this in the "Scenario" section, it means there's no set scenario to follow—you’ll need to get creative and come up with your own!
However, be sure to check the "Additional details" section before crafting your scenario from scratch. The brand may have provided instructions, directions, or even a script there!
Seeking Inspiration?
If you have a task with no clear scenario, it’s normal to feel stuck or struggle to come up with a video idea. These tips and resources and tips can help spark your creativity:
Do a quick search on the brand you're working with to gather useful information for your video and don’t forget to check out their social media!
Understand the product: Identify what’s cool or unique about the product. Review the description or visit the brand's website. If a certain feature stands out to you, consider building your whole script around it!
Check TikTok Ads Inspiration to see what performs well in TikTok ads.
Check Meta Ads Inspiration for ideas from Facebook, Instagram, and other Meta platforms.
You can also explore creative ideas with examples in this article: Creative Concept Types
Scroll through TikTok or Instagram/Facebook Reels to find relevant content by searching keywords. You can discover inspiration for your own video by exploring trends. Here are a few examples of ideas:
"Day in My Life" using the product, like showcasing how you use a specific app throughout your day.
Unboxing video where you share your excitement and experience opening a package containing the product.
Taste test video featuring a snack box or various candies, giving your honest reactions and opinions.
"Get Ready with Me" video incorporating the product, whether it's trying on new clothes or applying makeup.
Jumping on current trends that align with your style and personality, incorporating the product naturally.
DOs and DON'Ts when making Video Ads
Here are some tips to make the video engaging, even if you have to write the scenario by yourself!
DO:
✅ Start with a captivating hook, ideally within the first 3 seconds, to grab attention.
✅ Keep your message short and clear, ensuring viewers can grasp it quickly without confusion.
✅ Highlight cool product features to showcase what makes the item unique.
✅ Encourage viewers to take action by including a clear and compelling Call-to-Action that prompts them to do something specific, like "Shop now" or "Learn more."
✅ Make your video engaging and relatable by incorporating elements that resonate with your target audience, such as humor, emotion, or storytelling.
DON'T:
❌ Don't rely solely on sound to convey your message; ensure that the visuals are strong enough to communicate effectively, especially for viewers who may have their sound turned off.
❌ Avoid making the intro too lengthy, as this may lead to viewers losing interest before the main message is delivered. Keep it concise to maintain engagement from the start.
❌ Don't neglect the importance of pacing; keep the video moving at a brisk pace to maintain viewer interest and prevent boredom.