UGC offers authenticity that’s crucial for performance on TikTok and Meta. But its full potential in video ads is realized through performance editing. Here's how the Billo editing team makes it happen:
Capturing Attention: Custom-designed headlines, dynamic transitions, and sound effects are key for capturing attention.
Employing platform-specific best practices: Our in-house team edits the videos based on the latest trends and best practices unique to TikTok and Meta.
Enhancing Clarity and Messaging: Captions help emphasize key information, while animated subtitles make the message easier to follow.
Guiding Viewer Attention: Eye-catching graphics help present key data points and support claims, fostering credibility and confidence.
Driving Action and Conversions: A tailored CTA is crucial for guiding viewers to take the desired next step.
Capturing Attention
UGC ads can only work if they grab attention right away. That’s why videos featuring custom headlines and a strong hook in the first few seconds have a much better chance of stopping the scroll on platforms like TikTok and Instagram.
Effective headlines provide initial context and generate interest, encouraging viewers to continue watching. Studies show that ads with engaging hooks have significantly higher view-through rates, leading to increased audience retention.
Enhancing Clarity and Messaging
Editing plays a vital role in structuring the narrative, highlighting key messages, and effectively showcasing the product or service. Studies show that clear and concise messaging in video ads improves comprehension and brand recall.
Guiding Viewer Attention
UGC naturally feels authentic, but professional editing can enhance trust by elevating visual quality and incorporating professional touches. Viewers are more likely to trust brands that maintain a polished, credible presence, even when the content is made by creators.
Driving Action and Conversions
Ultimately, ads need to drive results. Editing plays a vital role in optimizing UGC for specific calls to action and conversions. Ads with clear and compelling CTAs have significantly higher click-through rates and conversion rates.
Employing Platform-Specific Best Practices
Our in-house team stays on top of the latest video editing trends across TikTok and Meta, continually monitoring industry shifts and applying new techniques to deliver the best-performing ads.
Performance editing adds essential layers that elevate UGC beyond raw footage. These include custom-designed headlines, animated subtitles, emotion-driven music, seamless transitions, clear captions, emphasis-driving sound effects, and tailored CTAs.
Together, they help:
Optimize for Platform Algorithms: By tailoring content to the nuances of each platform, editing boosts ad delivery and visibility.
Drive Performance and Engagement: Well-edited UGC increases viewer engagement and enhances key performance metrics, leading to better ad performance.
Bottom Line
UGC provides a powerful foundation for authentic advertising, but it’s editing that unlocks its full potential. By strategically applying "performance layers," you can transform raw UGC into high-performing video ads that resonate with your audience, drive ad performance, and help achieve your marketing goals.