Show the video's main subject in the "safe zone" (see picture) so neither you nor the product gets lost on the screen.

Top-performing TikTok ads use different backdrops and settings to attract the audience. Instead of a static background, try changing scenery, viewpoints, and adding different angles to keep the viewer interested. Quick and fast pacing works excellently.

TikTok users like relevant and entertaining content. You can share a story, create a funny/interesting skit, or offer something informative and inspiring. It all comes down to finding a way to engage and connect with your audience.

TikTok is a platform for people to express and share their creativity. When creating product-related content, introduce the product without promoting it. No direct selling or call-outs. (ex. make-up tutorials, get ready with me, outfit changes etc)

Use voiceover or just talk directly to a camera.

If you need to add captions/text to recreate a TikTok trend: go for it! 👏

The rule of thumb: music is only allowed if you don't need to talk in a video.

While creating TikTok videos - forget all of the casual UGC rules! In this case - we want the opposite. Just you and your creative genius brain.

Avoid using harsh filters/effects as those will compromise the quality of your video.

We recommend using "TikTok" or "CapCut" while creating TikTok content. So once you're done - always make sure to remove any watermarks from your video.

The most important thing on TikTok is the hook. If you don't attract the viewers' attention quickly, they'll scroll away. Make sure you personalize it based on the product and brief.

Starting with a question/statement will help you connect instantly with your target audience. Struggles/flaws or how to solve them are relatable.

It helps break down the content and make it more digestible for the viewer.

Lists are great for TikTok ads because they give the audience a clue about what the video will be about.

Lists with:

This hook makes people think they're missing out on something amazing. It usually consists of something like “this thing is a fad”, or “everyone is doing it”.

Consider how the product can make someone's life easier and how difficult it is to live without it.

Search for ones that are relevant to your niche/product. Look for early trending audios; there's a greater chance for your video to go viral.

Get creative when showcasing the product.

Grab users' attention with TikTok native editing techniques, filters, and pace. Find the balance between UGC-like authenticity and a polished look when piecing it together. You can edit and use effects through the TikTok app.