TikTok Ad structure:
The Hook
A hook is the first 3-5 seconds of your video ad designed to grab attention.
With users scrolling through endless content, the hook becomes the ad's spotlight, ensuring those initial moments are so engaging that it breaks through the numb scrolling routine. Think of it as the ad's special introduction, showing you something interesting or exciting to make you curious about what comes next.
The brand didn't provide a hook to use?
Check out these Billo hook types & examples.
The Concept
Creative concepts are unique ideas that make ads interesting and memorable, helping them stand out and connect with people. In the structure of an ad with a hook, body, and CTA, creative concepts are closely tied to the body, determining how the product is presented. 🤩
The brand didn't provide a creative concept?
Check out these Billo creative concept types & examples.
General Guidelines:
1. Safe zone
Show the video's main subject in the "safe zone" (see picture) so neither you nor the product gets lost on the screen.
2. Show a variety of scenes/shots
Top-performing TikTok ads use different backdrops and settings to attract the audience. Instead of a static background, try changing scenery, viewpoints, and adding different angles to keep the viewer interested. Quick and fast pacing works excellently.
3. Connect with the audience
TikTok users like relevant and entertaining content. You can share a story, create a funny/interesting skit, or offer something informative and inspiring. It all comes down to finding a way to engage and connect with your audience.
If the brand provides you with a creative freedom, please refer to:
TikTok big NO-NOs. 👀
❌ Extreme effects/filters
Avoid using harsh filters/effects as those will compromise the quality of your video.
❌ Logos.
We recommend using "TikTok" or "CapCut" while creating TikTok content. So once you're done - always make sure to remove any watermarks from your video.
How to remove the TikTok watermark?
APP: Snaptik.
Choose the video on tiktok.com.
Click the Share button > Copy Link to get the link of your video.
Go to SnapTik.App TikTok video downloader and paste the link of the TikTok video and the toolbar.
Click download and select Server.App to save the video to your devices.
Looking for trends?
If the brand didn't provide you with any details and you've decided to jump on a trend, refer to these: