TIKTOK 101 📱
1. Safe zone
Show the video's main subject in the "safe zone" (see picture) so neither you nor the product gets lost on the screen.
2. Show a variety of scenes/shots
Top-performing TikTok ads use different backdrops and settings to attract the audience. Instead of a static background, try changing scenery, viewpoints, and adding different angles to keep the viewer interested. Quick and fast pacing works excellently.
3. Connect with the audience
TikTok users like relevant and entertaining content. You can share a story, create a funny/interesting skit, or offer something informative and inspiring. It all comes down to finding a way to engage and connect with your audience.
4. Product placement
TikTok is a platform for people to express and share their creativity. When creating product-related content, introduce the product without promoting it. No direct selling or call-outs. (ex. make-up tutorials, get ready with me, outfit changes etc)
TIKTOK DO'S AND DONT'S 👀
Use voiceover or just talk directly to a camera.
If you need to add captions/text to fulfill your idea: go for it! 👏
The rule of thumb: music is only allowed if you don't need to talk in a video.
❌ Direct Selling.
While creating TikTok videos - forget all of the casual UGC rules! In this case - we want the opposite. Just you and your creative genius brain.
❌ Extreme effects/filters
Avoid using harsh filters/effects as those will compromise the quality of your video.
We recommend using "TikTok" or "CapCut" while creating TikTok content. So once you're done - always make sure to remove any watermarks from your video.
HOW TO REMOVE THE TIKTOK WATERMARK.
use the APP: Snaptik.
Choose the video on tiktok.com.
Click the Share button > Copy Link to get the link of your video.
Go to SnapTik.App TikTok video downloader and paste the link of the TikTok video and the toolbar.
Click download and select Server.App to save the video to your devices.
THE HOOK 🪝
The most important thing on TikTok is the hook. If you don't attract the viewers' attention quickly, they'll scroll away. Make sure you personalize it based on the product and brief.
✹ Start with a question.
Starting with a question/statement will help you connect instantly with your target audience. Struggles/flaws or how to solve them are relatable.
✹ Talk in short sentences.
It helps break down the content and make it more digestible for the viewer.
✹ Make a list.
Lists are great for TikTok ads because they give the audience a clue about what the video will be about.
This hook makes people think they're missing out on something amazing. It usually consists of something like “this thing is a fad”, or “everyone is doing it”.
Consider how the product can make someone's life easier and how difficult it is to live without it.
THE TRENDS 🌼
"61 % of TikTokers say they like brands better when they jump on trends"
Let's learn the trends, shall we?
✹ Trending audios.
Search for ones that are relevant to your niche/product. Look for early trending audios; there's a greater chance for your video to go viral.
✹ Trending video types/transitions.
Get creative when showcasing the product.
Short videos with text all over the screen
✹ TikTok edits.
Grab users' attention with TikTok native editing techniques, filters, and pace. Find the balance between UGC-like authenticity and a polished look when piecing it together. You can edit and use effects through the TikTok app.