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For Creators: Best Practices for TikTok Ads!
For Creators: Best Practices for TikTok Ads!

Learn the best practices for creating successful TikTok ads, from hooks, concepts to CTAs, and avoid common mistakes for better engagement

Ausrine avatar
Written by Ausrine
Updated over 2 months ago

TikTok is a unique platform with its own set of rules and style. In this article, we’ll share the best tips for creating successful TikTok ads.


TikTok Ad structure

1. The Hook

The hook is the first 3-5 seconds of your video ad, designed to grab attention and stop users from scrolling. It’s the most crucial part, so make it engaging and exciting to spark curiosity.

Didn’t get a hook from the brand? Check out these Billo hook types & examples.

2. The Concept

The concept is the main idea of your ad. It makes your video interesting and helps it stand out. In the ad structure, it’s closely tied to the body, showing how the product is presented.

Need a creative concept? Check out these Billo creative concept types & examples.

3. The Call-To-Action (CTA)

Every TikTok ad should end with a strong CTA, encouraging viewers to take action (like buying a product or visiting a website).


General Guidelines

1. Mind the safe zone

Keep the main subject of your video within the "safe zone" (see image) to avoid cutting off important elements on the screen.

2. Use different scenes/angles

Top-performing TikTok ads feature a variety of scenes and angles. Keep the viewer engaged by switching backgrounds, perspectives, and adding fast-paced cuts.

3. Connect with the audience

TikTok users prefer fun, relatable content. Tell a story, create a skit, or share something inspiring or informative. Engaging the audience is key!
Need ideas? Refer to Billo hook types and creative concept examples.


Things to avoid in TikTok

1. Extreme effects/filters ❌

Harsh filters or effects can lower the quality of your video. Stick to clean, high-quality visuals.

2. Logos ❌

Use apps like "TikTok" or "CapCut" to create content, but remember to remove any watermarks before posting.

How to remove the TikTok watermark:

  • Use the app: SnapTik.

  • Copy your video link from TikTok, paste it into SnapTik, and download your video watermark-free.


Looking for trends?

If the brand didn’t provide any guidelines, try jumping on a trend! You can easily find trends by scrolling through your TikTok feed.

For more inspiration, check out TikTok Ads Inspiration to see what’s performing well in TikTok ads.


Get inspired

Need ideas for your next TikTok ad? Check out these video examples for inspiration!

APPAREL:

COSMETICS:

CONSUMER GOODS:

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