By adding a creator as your Partner on Business Manager, you will be able to run whitelisted ad campaigns using their social handle.
How to Get Started with Meta Partnership Ads
Please note that you must have a professional Instagram account to use partnership ads. This is essential to access the necessary features and permissions for running partnership ads effectively.
Connect Your Meta Account: Log in to the manage.billo.app and link your Meta account to get started.
Access & Choose Creators: Browse the list of available creators and select the ones you want to collaborate with.
Share Creator IDs: Provide the selected creators' IDs in the Billo chat for processing. To open the chat, click "Work with this creator."
Wait for Confirmation: We’ll invite the selected creators to collaborate with you and notify you of their response within 24 hours. If they agree to collaborate, we will provide you with their Instagram usernames for the next steps.
How to Send a Partnership Ad Request in Meta Business Suite
Now that you’ve selected your creators, it’s time to send partnership requests through Meta Business Suite.
Here’s how to set it up:
Log in to Meta Business Suite and click Settings in the bottom left corner.
In the Settings menu, select Ad Partnerships.
Click Add partnership to initiate the request.
Search for the partner’s Instagram username and select their account from the search results.
Click Next.
Choose your business’ Instagram account. Note: Partnership ad permissions are toggled on by default.
Click Next, then click Send request to complete the process. Your partner will be notified of the request and can accept it through the Instagram app.
Track the status of the partnership in the Ad Partnerships tab. Partner status will change from "Request sent" to "Active" once the creator accepts the request.
Once the partner accepts your request, account-level permissions will be granted. You can now create partnership ads with this partner without needing further approval.
How to Create a Partnership Ad
With your partnerships confirmed, you can now create your partnership ads. Follow these steps to set up and launch your campaign:
Go to Ads Manager and click + Create. Select your desired ad objective: Awareness, Traffic, Engagement, Leads, App Promotion, or Sales.
In the Conversion section, choose the appropriate conversion location based on your selected objective.
Complete the Budget and Schedule, Audience, and Placements sections, then click Next. In the Audience section, you can opt to use the creator's engaged audience if desired.
At the Ad Level, toggle on Partnership Ad.
In the Identity section, select the creator's account (second identity) that you want to appear as part of the ad. Your account will automatically fill as the first identity.
If boosting an existing post, select the post you want to boost. If uploading new creative, upload the content for your partnership ad.
Once the ad is created, it will be reviewed by Meta, and you will be notified when it's approved.
Once your partnership ad is live, your brand can leverage the creator’s influence and audience to drive better results! 🚀