Starting a new brand involves more than just a good product or service; it's about creating a lasting impression that resonates with your target audience. 🎯

Videos allow you to convey your brand's message, personality, and values in a manner that is both engaging and easily digestible. For a new brand looking to establish itself, leveraging video content can be the key to building a strong identity and forming meaningful connections with potential customers.

Wondering how to kick off your video marketing? 🤔 This guide outlines the types of videos that are commonly used by new brands to gain attention and connect with customers.

Brand Introduction Videos 🎬

First impressions are important, and that’s no different with business. That's why a company introduction video is essential. This video is your brand's opening act, a brief but impactful visual statement that outlines who you are, what you offer, and why it matters.

Example Framework

Hook	Capture attention! 🤩 A quick question or bold statement about your brand (0-5 seconds)
Brand Mission	Explain why your brand exists: A sentence or two about your brand's mission or purpose
What We Offer	Briefly describe the range or types of products/services you offer
Unique Selling Points	Differentiate your brand: Highlight 1-2 unique features or benefits 🌟
Social Proof	Build credibility: A quick user testimonial or review snippet
Call to Action	Guide the next steps: Clear action, such as "Visit our website."
Outro	Brand logo and a closing note

Recommended Configuration: Video ad, 30-60 seconds.

Video examples

Product or Service Explainer Videos 📚

When you're new on the scene, people may not be familiar with what you offer. Product or Service Explainer Videos videos serve as a quick, engaging guide to what your product does and why it's useful, making it easier for potential customers to understand your value.

Example Framework

Opening Teaser	Spark curiosity: A surprising fact or statistic about the product/service (0-5 seconds)
Product Introduction	Clearly identify what you're offering: Describe what the product/service is and its primary purpose 📣
How It Works	Explain the mechanics: A simple explanation or demonstration of how the product/service works 🛠️ For digital products, consider adding a screen recording
Why It Matters	Convey the importance: Explain why the product/service is essential or beneficial
Real-World Application	Show a brief real-world example of your product/service in use
Call to Action	Encourage action! 🎬 A clear action for the viewer, such as "Learn more on our website."

Recommended Configuration: Video ad or Product Showcase, 30-60 seconds.

Video examples

Customer Testimonials 🗣️

Featuring everyday people who share their genuine experiences or first impressions, customer testimonials serve as a form of social proof. Their authenticity effectively builds trust, making your brand more relatable and appealing to potential customers. As a result, viewers are more likely to feel comfortable and confident in taking the next step with your brand.

Example Framework

Quick Hello	Make it feel like a chat among friends. The creator says something like, "Hey guys, it's [Name]!"
Initial Impressions	Reasons the creator opted for your product or service
Favorite Parts	Show what's special! Highlights of what the creator loves about your offering ❤️
Easy to Use	Show user-friendliness: A demonstration or discussion on the product's ease of use
Social Proof	Mentions of friends or family who also enjoy your product or service 👪🏻
Value for Money	The creator explains why your product or service is worth the investment
Final Recommendation	Encourage action ➡️ A closing statement encouraging viewers to try your product or service

Recommended Configuration: Video ad, TikTok / Short / Reel, or Honest Review, 15-30 seconds.

Video examples

How-To or Tutorial Videos 📖

How-to or Tutorial Videos excel at revealing your product's functionality in a real-world context. By clearly demonstrating step-by-step usage, these videos eliminate uncertainties potential customers may have. They do more than just inform; they build confidence in your product's effectiveness and ease of use.

Example Framework

Introduction	Set the stage: Briefly introduce what the tutorial will cover (0-5 seconds)
Problem Statement	Mention the common issue or question the tutorial aims to solve
Tool Presentation	Display your product or service as the solution to the problem
Step-by-Step Guide	Educate the viewer: Break down the process into simple, easy-to-follow steps 📝 For digital products, consider adding a screen recording
Tips and Tricks	Add value: Share any additional tips or shortcuts that could enhance the user experience 💡
Call to Action	Guide the next steps: Encourage viewers to try it themselves and visit your website for more information

Recommended Configuration: Video ad or Product Showcase, 30-60 seconds.

Tips to Maximize Impact

The video types and configurations mentioned in this guide serve as a starting point for your brand's video marketing journey. However, it's crucial to remember that there's no one-size-fits-all approach. The most effective video strategy for your brand will depend on various factors, including your target audience, the platforms you use, and your overall marketing goals.

🎯 Define Goals: Begin by identifying your target audience. Once you know your audience, you can define clear video objectives tailored to their interests and needs.
📊 Test: Experiment with various video formats, lengths, and styles. Use the feedback to determine what resonates most with your audience.
🎨 Tailor Content: Customize your videos according to the platform you're using. What works on one channel may not be as effective on another.
🤫 Enhance Accessibility with Captions: Approximately 92% of individuals watch videos without sound at times. Adding captions ensures your content is accessible to all, including those who prefer silent viewing.