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A Guide to Essential Videos for New Brands
A Guide to Essential Videos for New Brands

I've just launched a new brand – what videos should I order?

Ingrid avatar
Written by Ingrid
Updated over a week ago

Starting a new brand involves more than just a good product or service; it's about creating a lasting impression that resonates with your target audience. 🎯
Videos allow you to convey your brand's message, personality, and values in a manner that is both engaging and easily digestible. For a new brand looking to establish itself, leveraging video content can be the key to building a strong identity and forming meaningful connections with potential customers.
Wondering how to kick off your video marketing? πŸ€” This guide outlines the types of videos that are commonly used by new brands to gain attention and connect with customers.

Brand Introduction Videos 🎬

First impressions are important, and that’s no different with business. That's why a company introduction video is essential. This video is your brand's opening act, a brief but impactful visual statement that outlines who you are, what you offer, and why it matters.

​Example Framework


Capture attention! 🀩 A quick question or bold statement about your brand (0-5 seconds)

Brand Mission

Explain why your brand exists: A sentence or two about your brand's mission or purpose

What We Offer

Briefly describe the range or types of products/services you offer

Unique Selling Points

Differentiate your brand: Highlight 1-2 unique features or benefits 🌟

Social Proof

Build credibility: A quick user testimonial or review snippet

Call to Action

Guide the next steps: Clear action, such as "Visit our website."


Brand logo and a closing note

Recommended Configuration: Video ad, 30-60 seconds.

Video examples

Product or Service Explainer Videos πŸ“š

When you're new on the scene, people may not be familiar with what you offer. Product or Service Explainer Videos videos serve as a quick, engaging guide to what your product does and why it's useful, making it easier for potential customers to understand your value.

Example Framework

Opening Teaser

Spark curiosity: A surprising fact or statistic about the product/service (0-5 seconds)

Product Introduction

Clearly identify what you're offering: Describe what the product/service is and its primary purpose πŸ“£

How It Works

Explain the mechanics: A simple explanation or demonstration of how the product/service works πŸ› οΈ For digital products, consider adding a screen recording

Why It Matters

Convey the importance: Explain why the product/service is essential or beneficial

Real-World Application

Show a brief real-world example of your product/service in use

Call to Action

Encourage action! 🎬 A clear action for the viewer, such as "Learn more on our website."

Recommended Configuration: Video ad or Product Showcase, 30-60 seconds.

Video examples

Customer Testimonials πŸ—£οΈ

Featuring everyday people who share their genuine experiences or first impressions, customer testimonials serve as a form of social proof. Their authenticity effectively builds trust, making your brand more relatable and appealing to potential customers. As a result, viewers are more likely to feel comfortable and confident in taking the next step with your brand.

Example Framework

Quick Hello

Make it feel like a chat among friends. The creator says something like, "Hey guys, it's [Name]!"

Initial Impressions

Reasons the creator opted for your product or service

Favorite Parts

Show what's special! Highlights of what the creator loves about your offering ❀️

Easy to Use

Show user-friendliness: A demonstration or discussion on the product's ease of use

Social Proof

Mentions of friends or family who also enjoy your product or service πŸ‘ͺ🏻

Value for Money

The creator explains why your product or service is worth the investment

Final Recommendation

Encourage action ➑️ A closing statement encouraging viewers to try your product or service

Recommended Configuration: Video ad, TikTok / Short / Reel, or Honest Review, 15-30 seconds.

Video examples

How-To or Tutorial Videos πŸ“–

How-to or Tutorial Videos excel at revealing your product's functionality in a real-world context. By clearly demonstrating step-by-step usage, these videos eliminate uncertainties potential customers may have. They do more than just inform; they build confidence in your product's effectiveness and ease of use.

Example Framework


Set the stage: Briefly introduce what the tutorial will cover (0-5 seconds)

Problem Statement

Mention the common issue or question the tutorial aims to solve

Tool Presentation

Display your product or service as the solution to the problem

Step-by-Step Guide

Educate the viewer: Break down the process into simple, easy-to-follow steps πŸ“ For digital products, consider adding a screen recording

Tips and Tricks

Add value: Share any additional tips or shortcuts that could enhance the user experience πŸ’‘

Call to Action

Guide the next steps: Encourage viewers to try it themselves and visit your website for more information

Recommended Configuration: Video ad or Product Showcase, 30-60 seconds.

Tips to Maximize Impact

The video types and configurations mentioned in this guide serve as a starting point for your brand's video marketing journey. However, it's crucial to remember that there's no one-size-fits-all approach. The most effective video strategy for your brand will depend on various factors, including your target audience, the platforms you use, and your overall marketing goals.

  • 🎯 Define Goals: Begin by identifying your target audience. Once you know your audience, you can define clear video objectives tailored to their interests and needs.

  • πŸ“Š Test: Experiment with various video formats, lengths, and styles. Use the feedback to determine what resonates most with your audience.

  • 🎨 Tailor Content: Customize your videos according to the platform you're using. What works on one channel may not be as effective on another.

  • 🀫 Enhance Accessibility with Captions: Approximately 92% of individuals watch videos without sound at times. Adding captions ensures your content is accessible to all, including those who prefer silent viewing.

Best of luck with your video marketing endeavors! πŸš€

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