Video Ads meant for Amazon have some specific requirements needed by the platform.
Video asset requirements |
|
Video dimensions | 1920 x 1080 px (16:9) recommended |
Frame rate | At least 15 FPS |
Audio | 128 kbps / 44 khz |
Recommended bit rate | 2 MBps |
Preferred codec | Video: H.264, MPEG-2, or MPEG-4; Audio: MP3 or AAC |
File size | less than 500 MB |
Video duration | Desktop & Mobile: up to 3 minutes (15 seconds or less highly recommended). Fire tablet: Up to 15 seconds |
Letterboxing | Videos should not have black bars on any side of the video content |
Keep in mind to ensure your videos DO NOT include:
❌ Call-to-action elements that encourage clicking or direct action.
❌ Callouts like "buy now" "shop now" and other similar phrases
In addition to these requirements, we recommend:
✅ Using a short video clip – we recommend that the core of the message be delivered in the first 5 seconds.
✅ Ensuring your ad can be understood, and is still engaging, without sound. For example, show products in use instead of a person describing the product.
Reminders:
UGC videos for Amazon are not for product reviews.
Usually, brands order videos to use for their Amazon product listing.
Some examples are product showcase videos, how-to videos, demonstration videos, etc.
You can check out this page for more info on Ad Specs, Guidelines, and Requirements for Video Ads on Amazon 🚀