Video Ads meant for Amazon have some specific requirements needed by the platform.

Video asset requirements

Video dimensions

1920 x 1080 px (16:9) recommended

Frame rate

At least 15 FPS

Audio

128 kbps / 44 khz

Recommended bit rate

2 MBps

Preferred codec

Video: H.264, MPEG-2, or MPEG-4; Audio: MP3 or AAC

File size

less than 500 MB

Video duration

Desktop & Mobile: up to 3 minutes (15 seconds or less highly recommended). Fire tablet: Up to 15 seconds

Letterboxing

Videos should not have black bars on any side of the video content

Keep in mind to ensure your videos DO NOT include:

❌ Call-to-action elements that encourage clicking or direct action.

❌ Callouts like "buy now" "shop now" and other similar phrases

In addition to these requirements, we recommend:

✅ Using a short video clip – we recommend that the core of the message be delivered in the first 5 seconds.

✅ Ensuring your ad can be understood, and is still engaging, without sound. For example, show products in use instead of a person describing the product.

You can check out this page for more info on Ad Specs, Guidelines and Requirements for Video Ads on Amazon 🚀


More helpful links:

Requirements for Video Ads Across Social Media Platforms

Can I choose multiple aspect ratios in one task?

What kind of products Premium-quality videos are for?


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