Video Ads meant for Amazon have some specific requirements needed by the platform.
Video asset requirements
1920 x 1080 px (16:9) recommended
At least 15 FPS
128 kbps / 44 khz
Recommended bit rate
Video: H.264, MPEG-2, or MPEG-4; Audio: MP3 or AAC
less than 500 MB
Desktop & Mobile: up to 3 minutes (15 seconds or less highly recommended). Fire tablet: Up to 15 seconds
Videos should not have black bars on any side of the video content
Keep in mind to ensure your videos DO NOT include:
❌ Call-to-action elements that encourage clicking or direct action.
❌ Callouts like "buy now" "shop now" and other similar phrases
In addition to these requirements, we recommend:
✅ Using a short video clip – we recommend that the core of the message be delivered in the first 5 seconds.
✅ Ensuring your ad can be understood, and is still engaging, without sound. For example, show products in use instead of a person describing the product.
You can check out this page for more info on Ad Specs, Guidelines and Requirements for Video Ads on Amazon 🚀