Amazon Video Requirements

Ordering a video for Amazon? Check this out to make sure your ad is approved πŸ˜‰

Gaby avatar
Written by Gaby
Updated over a week ago

Video Ads meant for Amazon have some specific requirements needed by the platform.

Video asset requirements

Video dimensions

1920 x 1080 px (16:9) recommended

Frame rate

At least 15 FPS


128 kbps / 44 khz

Recommended bit rate

2 MBps

Preferred codec

Video: H.264, MPEG-2, or MPEG-4; Audio: MP3 or AAC

File size

less than 500 MB

Video duration

Desktop & Mobile: up to 3 minutes (15 seconds or less highly recommended). Fire tablet: Up to 15 seconds


Videos should not have black bars on any side of the video content

Keep in mind to ensure your videos DO NOT include:

❌ Call-to-action elements that encourage clicking or direct action.

❌ Callouts like "buy now" "shop now" and other similar phrases

In addition to these requirements, we recommend:

βœ… Using a short video clip – we recommend that the core of the message be delivered in the first 5 seconds.

βœ… Ensuring your ad can be understood, and is still engaging, without sound. For example, show products in use instead of a person describing the product.

You can check out this page for more info on Ad Specs, Guidelines and Requirements for Video Ads on Amazon πŸš€

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