The building blocks of an awesome video are the Scenes and Mentions.
π¬ Scenes can be used to instruct what the creator should do in the video.
π’ Mentions are here to guide the creator on what to say in the video.
Here are some suggestions of what to include in the Task Brief to bring your vision to life π€©
π± Digital Product Task Brief
Product | Service that allows you to easily access your prepaid card funds |
Video Placement | Facebook, Instagram |
Suggested Size | 1:1, 4:5, 9:16 |
Suggested Duration | 30 Seconds |
Key Highlights |
|
Suggested Scenes and Mentions
Scenes | Scene #1: Start by opening a container that contains a stock of gift cards
Scene #2: Close the drawer and show yourself opening our app. Explain how it works
Scene #3: Open the drawer again, but this time show a stack of cash in it |
Mentions | Mention #1: Stop letting those prepaid and gift cards collect dust in your wallet or drawer
Mention #2: On average, a person has $175 in unspent gift cards sitting around
Mention #3: No matter where you keep yours it's time to turn them into cash with
Mention #4: It's easy "Explain how our app works in your own words"
Mention #5 *talk about your positive experiences with our service and engage the audience to check it out* |
Watch this video here π
See more examples of Digital Product videos here π
π° Consumer Goods Task Brief
Product | Outdoor Foam Faucet Cover |
Video Placement | Amazon |
Suggested Size | 16:9 |
Suggested Duration | 30 Seconds |
Key Highlights |
|
Suggested Scenes and Mentions
Scenes | Scene #1: Start the video by closely showing the installed Foam Faucet Cover from several angles
Scene #2: Visually highlight the main features & benefits of this product. Show it in your hands, in a solid color/textured background
Scene #3: Briefly demonstrate the installation process, highlight how easy it is to install
Scene #4: Finish the video with more close-up shots of the Foam Faucet Cover |
Mentions | Mention #1:
Mention #2: Protects outdoor faucets from extreme temperature
Mention #3: Comes fully assembled and is fully reusable season after season
Mention #4: Highly durable and easy to use |
Watch this video here π
See more examples of Consumer Goods videos here π
ποΈ Home Product Task Brief
Product | LED Neon Lamp |
Video Placement | Product Website, Facebook, Instagram |
Suggested Size | 1:1, 9:16 |
Suggested Duration | 30 Seconds |
Key Highlights |
|
Suggested Scenes and Mentions
Scenes | Scene #1: Show the space before you bought the neon lamp. Try to make it look as bland as possible!
Scene #2: Be creative with the transition to the space really looking amazing with your neon lamp
Scene #3: Then show how quick and easy it was for you to set up your neon lamp
Scene #4: Capture lots of 'beauty' shots of the neon lamp. Capture yourself using the dimmer to change the light intensity.
Scene #5 A shot of yourself loving life with the neon lamp. If you have any pets feel free to involve them in a shot or two! |
Mentions | Mention #1: You have wanted to cheer up this boring space in your house
Mention #2: You recommend
Mention #3: It comes with everything you need to assemble and hang it in minutes
Mention #4: You're in love with the final result, it's better than expected! |
Watch this video here π
See more examples of Home Products videos here π
π½οΈ Food Product Task Brief
Product | Dips & Cheeses |
Video Placement | Product Website |
Suggested Size | 1:1, 4:5 |
Suggested Duration | 60 Seconds |
Key Highlights |
|
Suggested Scenes and Mentions
Scenes | Scene #1: Opening scene: take a bite of a cracker with
Scene #2: Wide shot of all products you received displayed on a table or counter, in a kitchen/dining environment. Make sure each of them is clearly visible. Closely show their packaging, as well as how they look unpacked.
Scene #3: Closely show each product 'in use' (being dipped, etc.). Show and talk about the versatility of the products across a range of uses (pizza, pasta, dips, creamy sauces, etc.)
Scene #4: End the video with a catchy clip of yourself speaking directly to the camera, telling everyone to get their hands on |
Mentions | Mention #1:
Mention #2: Talk about the ingredients & health benefits. Nutritious & Healthy - made from simple, real, and wholesome ingredients: nothing artificial, dairy fre, gluten-free, soy-free. Good for gut health with billions of naturally occurring probiotics.
Mention #3: Describe how delicious each product is. Do a callout of availability in many different flavors (use your favorites)
Mention #4: Name a few different ways how you like to use this product
Mention #5: Reasons to love the brand (speak to what you like best!), ex: women founded & led, family operated, handcrafted in small batches, supporting local communities, ethical farming practices, & eco-agriculture by partnering with Trees for Life, and mission to spread healthy & nutritious food.
Mention #6: Enthusiastically let the viewers know that they are missing out if they haven't tried
Mention #7: FINAL CALL TO ACTION: Shop/Try it now! |
Watch this video here π
See more examples of Food videos here π
Watch these videos come to life π€©