The building blocks of an awesome video are the Scenes and Mentions.

🎬 Scenes can be used to instruct what the creator should do in the video.

📢 Mentions are here to guide the creator on what to say in the video.

Here are some suggestions of what to include in the Task Brief to bring your vision to life 🤩

📱 Digital Product Task Brief

Product	Service that allows you to easily access your prepaid card funds
Video Placement	Facebook, Instagram
Suggested Size	1:1, 4:5, 9:16
Suggested Duration	30 Seconds
Key Highlights	Engaging Start: The video begins with an exciting introduction that catches the audience's interest right away. Clear and Short: The video shares just enough information within its 30-second timeframe. Good Organization: It follows a well-organized pattern of scenes and mentions, making it easy to follow. Room for Creativity: The script can be creatively adapted, so creators can add their own unique style while keeping the overall structure intact

Suggested Scenes and Mentions

Scenes

Scene #1:

Start by opening a container that contains a stock of gift cards

Scene #2:

Close the drawer and show yourself opening our app. Explain how it works

Scene #3:

Open the drawer again, but this time show a stack of cash in it

Mentions

Mention #1:

Stop letting those prepaid and gift cards collect dust in your wallet or drawer

Mention #2:

On average, a person has $175 in unspent gift cards sitting around

Mention #3:

No matter where you keep yours it's time to turn them into cash with BRAND NAME

Mention #4:

It's easy "Explain how our app works in your own words"

Mention #5

*talk about your positive experiences with our service and engage the audience to check it out*

Watch this video here 😎

See more examples of Digital Product videos here 🚀

🚰 Consumer Goods Task Brief

Product	Outdoor Foam Faucet Cover
Video Placement	Amazon
Suggested Size	16:9
Suggested Duration	30 Seconds
Key Highlights	Simple and Short Descriptions: The script has short, clear mentions that tell important things about the product. Not Too Long: The video has just enough information to fit in 30 seconds. Easy Words: The script uses easy words that everyone can understand. Well-Organized: The video follows a clear pattern of scenes and mentions, so it's easy to watch and understand.

Suggested Scenes and Mentions

Scenes

Scene #1:

Start the video by closely showing the installed Foam Faucet Cover from several angles

Scene #2:

Visually highlight the main features & benefits of this product. Show it in your hands, in a solid color/textured background

Scene #3:

Briefly demonstrate the installation process, highlight how easy it is to install

Scene #4:

Finish the video with more close-up shots of the Foam Faucet Cover

Mentions

Mention #1:

BRAND NAME Outdoor Foam Faucet Cover

Mention #2:

Protects outdoor faucets from extreme temperature

Mention #3:

Comes fully assembled and is fully reusable season after season

Mention #4:

Highly durable and easy to use

Watch this video here 😎

See more examples of Consumer Goods videos here 🚀

🛋️ Home Product Task Brief

Product	LED Neon Lamp
Video Placement	Product Website, Facebook, Instagram
Suggested Size	1:1, 9:16
Suggested Duration	30 Seconds
Key Highlights	Make it Personal: The script encourages adding your unique experiences and ideas to make it relateable. Save Time: The script's detailed directions save creators time by providing shot and action ideas. Easy to Follow: The organized structure keeps scenes and mentions flowing seamlessly. Simple Language: The script uses clear and understandable words.

Suggested Scenes and Mentions

Scenes

Scene #1:

Show the space before you bought the neon lamp. Try to make it look as bland as possible!

Scene #2:

Be creative with the transition to the space really looking amazing with your neon lamp

Scene #3:

Then show how quick and easy it was for you to set up your neon lamp

Scene #4:

Capture lots of 'beauty' shots of the neon lamp. Capture yourself using the dimmer to change the light intensity.

Scene #5

A shot of yourself loving life with the neon lamp. If you have any pets feel free to involve them in a shot or two!

Mentions

Mention #1:

You have wanted to cheer up this boring space in your house

Mention #2:

You recommend BRAND NAME to anyone who's looking to add spark to their room

Mention #3:

It comes with everything you need to assemble and hang it in minutes

Mention #4:

You're in love with the final result, it's better than expected!

Watch this video here 😎

See more examples of Home Products videos here 🚀

🍽️ Food Product Task Brief

Product	Dips & Cheeses
Video Placement	Product Website
Suggested Size	1:1, 4:5
Suggested Duration	60 Seconds
Key Highlights	Smooth Flow: The script is organized, making scenes and mentions flow seamlessly. Get Creative: The script offers directions while allowing space for personal creativity. Clear Direction: Visual guidance is given with precise shot and angle instructions. Timely: The 60-second video has the perfect amount of information.

Suggested Scenes and Mentions

Scenes

Scene #1:

Opening scene: take a bite of a cracker with BRAND NAME Dip or Cheese being visible in the same shot

Scene #2:

Wide shot of all products you received displayed on a table or counter, in a kitchen/dining environment. Make sure each of them is clearly visible. Closely show their packaging, as well as how they look unpacked.

Scene #3:

Closely show each product 'in use' (being dipped, etc.). Show and talk about the versatility of the products across a range of uses (pizza, pasta, dips, creamy sauces, etc.)

Scene #4:

End the video with a catchy clip of yourself speaking directly to the camera, telling everyone to get their hands on BRAND NAME !

Mentions

Mention #1:

BRAND NAME Dips & Cheeses

Mention #2:

Talk about the ingredients & health benefits. Nutritious & Healthy - made from simple, real, and wholesome ingredients: nothing artificial, dairy fre, gluten-free, soy-free. Good for gut health with billions of naturally occurring probiotics.

Mention #3:

Describe how delicious each product is. Do a callout of availability in many different flavors (use your favorites)

Mention #4:

Name a few different ways how you like to use this product

Mention #5:

Reasons to love the brand (speak to what you like best!), ex: women founded & led, family operated, handcrafted in small batches, supporting local communities, ethical farming practices, & eco-agriculture by partnering with Trees for Life, and mission to spread healthy & nutritious food.

Mention #6:

Enthusiastically let the viewers know that they are missing out if they haven't tried BRAND NAME yet

Mention #7:

FINAL CALL TO ACTION: Shop/Try it now!

Watch this video here 😎

See more examples of Food videos here 🚀

Watch these videos come to life 🤩

Agency: Create an inviting task