Want to boost your customer engagement? Maximise the partnership with your creator by ordering more content in the form of Additional Intros for your video.
Video Hooks
Hooks are like the exciting first few seconds of a video. They're designed to instantly grab your audience's attention, get them curious, and make sure they keep watching.
Benefits of Ordering Additional Hooks
With this option, you'll get additional videos, each with a different hook. The only difference in each of them is the intro part; the rest of the video remains unchanged.
Improved Engagement: Multiple hooks offer various ways to engage your audience, increasing the likelihood of keeping viewers interested.
Targeted Messaging: Each hook can be customized for specific audiences or goals, making your video content more relevant and personalized.
A/B Testing: Several hooks enable A/B testing to identify the most effective one in terms of viewer engagement, allowing you to optimize your video content based on data-driven insights.
If you want a genuinely different video (different script or product angle), use + Add another video in Step 1 of brief creation instead.
How to add this to your order
During the campaign/brief creation process, while filling out the brief, there is an option to add 'Hooks'. This is apart from the hook of your original brief.
Hover over to Script — choose whether you want Data-backed AI scripts or Manual
Click Edit scripts
For the Winning structure brief type, you will see this option under 'Fill in the brief'
For Custom scenes, Freedom mode, and Upload your brief, you will see this option as 'Include attention-grabbing alternative'
If you’re generating a script with the Data-backed AI generator, you can also generate additional hooks
⚠️ Add all your details now - once published, reshoots can only be requested for what’s in the brief.
During Creator Approval
You can no longer add hooks or additional videos during the creator approval stage. The Order summary at Creator Approval now only lets you remove services, videos, and add-ons already in your brief — not add new ones. Want additional hooks or another unique video? Add them during brief creation (Step 1).
Before check-out, you'll have the option to adjust (remove only) services, videos, and add-ons. Changes apply to the order only, not the original brief. You can do this by expanding the Order summary before selecting a creator (in the creator profile) and placing your order.
💰 Cost per additional hook varies based on your selected parameters and the selected creator tier.
Additional Intro Examples
Here are some examples of great hooks that you can use for your video.
Cosmetics
Hooks Used in Example 1 | Hooks Used in Example 2 |
Hook #1 Do you have oily skin? You must try this! | Hook #1 Today's the day! Change your beard routine |
Hook #2 If you have oily skin, STOP SCROLLING! | Hook #2 If you're tired of having a scraggely raggedly beard, check this out! |
Hook #3 If you have oily skin, I have the perfect product for you! | Hook #3 I just learned how to take my beard from rough and coarse to soft and smooth! |
Health & Wellness
Hooks Used in Example 1 | Hooks Used in Example 2 |
Hook #1 The grip on these dumbells is absolutely amazing, and I no longer have to worry about slipping and sliding when I'm trying to get a workout in | Hook #1 Strengthening your immune system shouldn't be difficult, let me show you this |
Hook #2 Alright, if your dumbbells are giving you constant blisters, then it's time for an upgrade | Hook #2 Do you catch colds often? WELL LISTEN UP! |
Hook #3 Alright, if you're like me and are looking for an upgrade on your old uncomfortable dumbbells, then let me show you what I found! | Hook #3 Tired of being sick and tired? Alright, listen up, I got something for you |
Consumer Goods
Hooks Used in Example 1 | Hooks Used in Example 2 |
Hook #1 Looking for comfy earbuds that stay in your ear with great sound? Look what I found! | Hook #1 I never thought I'd be this happy with a sneaker-care kit |
Hook #2 This amazing phone screen protector protects my phone from scratches and cracks | Hook #2 If you want your (leather shoes) to last for years, you need to have the right products to take care of them |
Hook #3 You love your phone, so why not give it the best protection possible? | Hook #3 If you haven't been taking care of your (leather shoes), I have a product that can save them |