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Create High-Performing Briefs with the Billo IQ Brief Builder

Learn how to use the Billo IQ Brief Builder to generate 4 data-backed ad brief variations. Customize and publish with ease!

Allysa avatar
Written by Allysa
Updated this week

🧠 What is the Brief Builder by Billo IQ?

The Billo IQ is a powerful tool that helps you create high-performing ad briefs in just a few clicks.

Instead of starting from scratch, you can now generate 4 data-backed brief variationsĀ tailored to your product. Simply by dropping your product URL into the builder tool.Ā 

With Billo IQ, you don’t just get auto-generated briefs. You also get access to smart tools like AI Creator Matching to help you find the best fit for your brand faster and more confidently.

We encourage you to take advantage of this powerful combination to simplify your process, save time, and receive content that truly aligns with your goals.

āš™ļø How it works:

  1. šŸ”— Drop your product URL
    Add the link to your product page—this is where the magic starts!

  2. 🧠 Get 4 data-backed brief variations
    Billo IQ analyzes your product and generates four unique ad brief suggestions.

  3. šŸ›  Customize your brief
    Fine-tune the content with:

    • Your own creative prompt

    • Preferred video duration

    • Additional editing services

  4. šŸ“£ Publish your brief to creators
    Once your brief is ready, publish it and start receiving applications from creators right away!

šŸ’” Why use the Brief Builder?

The Billo IQ Brief Builder helps you create clear, concise, and high-performing briefs in just a few clicks. Instead of starting from scratch, you get a guided process that saves you time and ensures your expectations are communicated clearly to creators.

  • Saves time—no need to build briefs from scratch

  • Optimized for performance with data-backed insights

  • Flexibility to tailor each brief to your campaign needs

šŸ‘„ AI Creator Matching

Finding the perfect creator for your brand can be challenging and time-consuming. Our new AI Creator Matching feature makes this easier than ever by automatically recommending the best creators for your brief.

Here’s how it works:

āœ… Brand’s industry — Matches creators who have experience or relevance in your field.
āœ… Brief’s target audience — Considers your ideal customer’s gender and age to find creators who resonate with them.
āœ… Creator tags — Filters by specific attributes (e.g., Dog Owner, Parent, Podcaster) to match your needs.
āœ… Recent activity & reliability — Prioritizes creators who are active and have a strong track record of on-time delivery and high-quality work.

šŸš€ Ready to give it a try?

Go to the top navigation and start building your next winning brief with Billo IQ Brief Builder.

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