What are Mashup Ads?
Mashup ads are powerful ad variations created by combining several creator videos about the same product. By featuring multiple authentic voices, mashups deliver stronger social proof than a single-person ad — leading to higher click-through and conversion rates.
This technique is already widely used by top advertisers in the creator marketing space, and now you can scale it instantly with AI.
Here's few examples of AI mashups:
How to Generate AI Mashups
Go to the AI Mashups section in the platform.
Select the product you’d like to create mashups for.
Click Generate.
Your mashups will be ready in under 10 minutes.
Why Use AI-Generated Mashups?
With the AI Mashups feature, you can expand your UGC ad portfolio in minutes:
Ready to launch in minutes – no delays, no waiting on production.
No extra effort – skip script writing, product shipping, and revisions.
Built for performance – more creatives, more tests, more learnings.
The result? Faster scaling, smarter testing, and better-performing ads without the usual hustle.
What products are eligible for AI mashups?
To generate mashups, your product videos must meet these criteria:
At least 3 approved creator videos on Billo for the product.
Videos must include the creator’s voice.
Mashups will not be generated with b-roll, voiceless videos.
Mashup Types Available
AI Mashups are generated across three proven ad narratives:
Problem–Solution – Ideal for top-of-funnel audiences who may be unaware of the problem or solution.
Benefit-Driven – Highlighting product benefits and positioning you above competitors.
Bold & Direct – Designed for urgency, pushing viewers to act fast.
Beta Program – Free for Now!
AI Mashups are currently FREE while in Beta.
Generate up to 30 new ad iterations per month.
Share your feedback to help us improve and make scaling your creator marketing even easier.