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For Brands: Partnership Ads - How to promote creator content on Instagram & Meta

Learn how to use Instagram & Meta Partnership Ads on Billo to boost creator content, build trust, and scale your brand’s reach.

Allysa avatar
Written by Allysa
Updated yesterday

Partnership Ads let you promote creator content directly as ads from their profiles. Instead of only running ads from your own account, you can amplify creator posts with your brand’s targeting and budget.

What are Partnership Ads?

Partnership Ads (formerly called Branded Content Ads) allow brands to run ads using content from creators who give permission. This makes the ad appear more authentic, as it runs directly from the creator’s handle.


Why use Partnership Ads?

✔️ Build trust – Ads feel more natural because they come from real creators.
✔️ Boost performance – Partnership Ads often deliver higher engagement and conversion rates than regular brand ads.
✔️ Expand reach – Use Meta’s targeting tools to amplify creator posts to a broader audience.
✔️ Save time – Reuse content you already approved on Billo without needing new assets.


How to use Partnership Ads on Billo

  1. Approve a creator’s video in Billo.

    • Once you approve, the creator will post the video on Instagram or Meta.

  2. Creator grants ad permission

    • Creators enable ad authorization from their account so you can run their post as a Partnership Ad. (set to 30 days)

  3. Access the Partnership Ads Hub

  4. Add to your campaigns


✅ That’s it — once the creator shares their content and grants permissions, you can start running Partnership Ads directly from their profiles using your brand’s budget.

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