Partnership Ads let you promote creator content directly as ads from their profiles. Instead of only running ads from your own account, you can amplify creator posts with your brand’s targeting and budget.
What are Partnership Ads?
Partnership Ads (formerly called Branded Content Ads) allow brands to run ads using content from creators who give permission. This makes the ad appear more authentic, as it runs directly from the creator’s handle.
Why use Partnership Ads?
✔️ Build trust – Ads feel more natural because they come from real creators.
✔️ Boost performance – Partnership Ads often deliver higher engagement and conversion rates than regular brand ads.
✔️ Expand reach – Use Meta’s targeting tools to amplify creator posts to a broader audience.
✔️ Save time – Reuse content you already approved on Billo without needing new assets.
How to use Partnership Ads on Billo
In order to use Partnership Ads, you need to select:
Service type: Organic video post + Partnership Ads
Under Additional Services: Meta Partnership Ads
Important: Meta partnership ads additional service should be Added in order to activate TikTok Spark Ads. You also need to select this service when you approve a creator.
This step will be done once you're ready to select and approve a creator for the brief
Step 1: Approve a creator’s video in Billo.
Once you approve, the creator will post the video on Instagram or Meta.
Step 2: Creator grants ad permission
Creators enable ad authorization from their account so you can run their post as a Partnership Ad. (set to 30 days)
Step 3: Access the Partnership Ads Hub
Go to Partnership Ads Hub to manage account-level permissions.
Step 4: Add to your campaigns
In Ads Manager, you can add the creator’s post to your existing campaigns. See Meta’s guides for details:
✅ That’s it — once the creator shares their content and grants permissions, you can start running Partnership Ads directly from their profiles using your brand’s budget.