Skip to main content

For Brands: What are TikTok Spark Ads and why use them?

Learn what TikTok Spark Ads are, why they boost brand performance, and how to run them with Billo creators using Spark Ad codes.

Allysa avatar
Written by Allysa
Updated yesterday

TikTok Spark Ads let you run ads directly from a creator’s TikTok profile. Instead of only posting content under your own account, you can amplify a creator’s organic TikTok video with your brand’s targeting and budget.

Why use Spark Ads?

✔️ Authenticity – Ads appear under the creator’s profile, making them look more organic and trustworthy.
✔️ Higher engagement – Users are more likely to interact with content that looks native to TikTok.
✔️ Stronger performance – Spark Ads often outperform standard ads in engagement, reach, and conversion.
✔️ Brand + creator synergy – Combine the creator’s influence with your targeting to maximize ROI.


How to create Spark Ads with Billo

With Billo, creators handle the setup on TikTok and share a Spark Ad code with you. You then use that code to run ads from their video.

Step 1: Approve the video on Billo

  • Once you approve, the creator will post the content on their TikTok profile.

Step 2: Creator shares the Spark Ad code

  • The creator authorizes the post as an ad and generates a code (set to 30 days).

  • They submit the code to you through the Billo app.

Step 3: Add the Spark Ad code in TikTok Ads Manager

  • Open your TikTok Ads Manager.

  • When setting up your campaign, select Use Spark Ads code.

  • Enter the code provided by the creator.

Step 4: Launch your Spark Ad

  • Once the code is verified, you can run the creator’s video as a Spark Ad under their profile.


✅ That’s it! With Billo, you get authentic creator-made content and the ability to boost it directly on TikTok for maximum reach and performance.

Did this answer your question?