Partnership Ads? (For Creators)

Partnership Ads are a new way for creators and brands to collaborate on paid advertising. With this feature, advertisers can run ads that include both their own account and a partner’s account (creator). This means your name or handle may be featured in the ad’s header, and the ad itself can perform better by leveraging signals from both accounts.

For creators, this is an opportunity to grow your presence, build credibility, and earn additional income by giving brands permission to use your content or handle in their advertising campaigns.

Benefits for Creators

Reach new audiences – Get discovered by people outside your current followers when brands promote your content or handle.
Unlock new income opportunities – Partnership Ads create another earning stream, whether you produce content for ads or simply grant permission for your handle to be used.
Build authority in your niche – Collaborating with brands aligned with your values helps establish credibility and influence in your space.

How Partnership Ads Work

To run Partnership Ads, brands need your permission. There are two main permission types:

Content-Level Permission (Meta & TikTok Spark Ads)
- The brand promotes a specific post you’ve already shared on your account.
- Example: You post a video, and the brand runs it as an ad.
Account-Level Permission (Meta only)
- The brand can run unlimited ads using your handle without requiring a post on your feed first.
- Example: Your name/handle appears in the header of the ad, even if the content wasn’t originally posted to your account.

Adding Partnership Ads to Your Billo Services

You can make Partnership Ads available as a service to brands on Billo.

Add Meta Content-Level and/or Account-Level Partnership Ads and TikTok Spark Ads to your creator profile.
Set your own price for granting at least 30 days, single-post partnership permissions for Meta Content-Level Partnership Ads and TikTok Spark Ads
Set your own price for granting 30-day account-level partnership permissions for Meta Partnership Ads.

Content-Level Partnership Ads (Meta): By creating this service, you confirm that you meet the eligibility requirements for Partnership Ads and agree to share the Partnership Ad code with the brand after posting your video.

Account-Level Partnership Ads (Meta): By creating this service, you confirm that you meet the eligibility requirements for Partnership Ads and agree to maintain an active partnership connection with the brand for a minimum of 30 days from the date the partnership request is accepted.

Account-Level Partnership Ads — How it works for you

With Account-Level Partnership Ads, a brand can run ads directly from your Instagram handle — no post on your feed required. Your name appears in the ad header, making the content feel more authentic to audiences.

When will you receive the request?

It depends on when the brand ordered it:

Ordered with the main brief — the brand included Account-Level Partnership Ads when creating their brief. You'll receive the Meta partnership request after your video has been approved.
Ordered post-delivery — the brand did not include this in their original brief and ordered it as an add-on after your video was already approved and delivered. You'll receive the request instantly once the brand pays.

Once you receive the request, here's what to do:

You'll get a notification in the Billo Creators App and a DM on Instagram from the brand. You can act from either place:
- From the Billo app — tap Accept on the request, and you'll be redirected to Instagram to confirm it.
- From Instagram directly — go to Settings → Creator tools and controls → Partnership ads → Ad partners and tap Approve.
To confirm it's active, go to Settings → Creator tools and controls → Partnership ads → Ad partners — the brand should now appear as a connected partner. Note that it can take up to 24 hours for the status to update on the brand's side.
Keep the connection active for the full 30 days. Do not remove the brand from your Ad partners list until the period is complete — removing them early ends the partnership and may affect your payment.

Note: You don't need to post anything to your feed. The brand uses your handle to run their ads — the content does not appear on your profile unless they also ordered Organic Posting.