Organic Posting
When you choose Organic Posting, the creator will:
Download the approved video (if you requested editing, they will download the final edited version).
Upload the video to their TikTok or Instagram account.
Go back to the task in Billo → paste the link to their post → submit.
You will be notified once the post is submitted.
✅ The post will remain live on their profile for 30 days.
⚠️ Creators can and should only post the version of the video that you approved.
Important: To get Organic Posting, you need to select this service during Campaign creation.
Partnership Ads
Partnership Ads let you run ads from the creator's handle, making the ad appear more authentic. You can choose between Meta partnership ads or TikTok Spark ads.
Important: To get Partnership Ads, select this service during campaign creation.
There are two types of Meta partnership ads to choose from:
1. Content-level permissions are tied to a single post. The creator needs to publish the video organically, so you'll need to include Organic Posting in your order.
2. Account-level permissions Give you much more flexibility — you can run ads from the creator's handle using any video asset, without the creator ever needing to post publicly. No Organic Posting required.
Note: Make sure your Meta account is connected.
Content-level: How it works
The process is similar to Organic Posting:
Approve the video.
The creator downloads and uploads the video to their profile.
Instead of submitting a post link, the creator provides you with an Ad Code.
✅ Use the Ad Code to run paid ads directly from their profile.
⚠️ Creators can and should only upload the version of the video you approved.
Account-level: How it works
Since the creator doesn't need to post the video publicly, the process works differently:
Once you place the order, Billo sends a Meta Partnership Ads connection request to the creator's Instagram.
The creator receives the request directly in their Instagram chat and approves it there.
Once accepted, you're ready to launch your ads.
Payment
It’s important to note that Video + Organic Posting + Partnership Ads are three separate payments:
Video – The cost of the video depends on duration, editing, and any add-ons.
Organic Posting – A fee set by the creator for posting the video on their social profiles for 30 days.
Partnership Ads – A fee set by the creator for posting the video and allowing you to run the ad from their handle.
Payments are made only upon selecting the creator, and the creator must have the Organic Posting and/or Partnership Ads service added to their profile in order to provide the service you order.
Where to Find All Organic Posts and Partnership Ads
To make managing content easier, Billo groups creator content into dedicated tabs under Manage Campaigns. This lets you quickly review and compare organic posts and partnership ads without searching through individual campaigns.
See all Organic Posts
Go to Manage Campaigns.
Click the Organic Posts tab.
Here you will see all organic posts created with creators in one place.
This tab shows content published organically by creators on their own channels.
See all Partnership Ads
This tab shows all your TikTok Spark ads and Meta partnership ads with creators. Copy codes directly from this tab. If the ad permissions already expired (over 30 days), you can extend ad permissions here.
Go to Manage Campaigns.
Click the Partnership Ads tab.
Here you will see all partnership ads created with creators in one place.
Creative Push — Push Your Ads Directly to Meta
Anyone ordering account-level partnership ads can select content and push it as ads to Meta directly from the Billo platform — no jumping between tools needed.
The ads will appear under your selected Ad Account → Campaign → Ad Set in paused mode, so you can review and adjust settings before going live in Meta Ads Manager.
To use Creative Push, you need an active account-level partnership.
Quick Summary
Organic Posting = Creator posts your approved video on their TikTok or Instagram profile for 30 days.
Partnership Ads (Content-level) = Creator posts your approved video + provides an Ad Code so you can run ads from their profile.
Partnership Ads (Account-level) = No organic post needed. Once the creator approves the Meta connection request, you can run ads from their handle using any video asset.
Creative Push = Have account-level partnership ads? Push creatives directly to Meta from Billo — ads land in your selected Ad Account → Campaign → Ad Set in paused mode, ready for you to review before going live.