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Difference Between Organic Posting and Partnership Ads

Learn the difference between Organic Posting and Partnership Ads. Organic Posting lets creators post approved videos on their social profiles for 30 days. Partnership Ads let brands run ads using the creator’s content with an Ad Code

Allysa avatar
Written by Allysa
Updated today

Organic Posting

When you choose Organic Posting, the creator will:

  1. Download the approved video (if you requested editing, they will download the final edited version).

  2. Upload the video to their TikTok or Instagram account.

  3. Go back to the task in Billo → paste the link to their post → submit.

  4. You will be notified once the post is submitted.

✅ The post will remain live on their profile for 30 days.
⚠️ Creators can and should only post the version of the video that you approved.

Important: In order to get Organic Posting, you need to select:

  • Service type: Organic video post + Partnership Ads


Partnership Ads

Partnership Ads let you run ads from the creator’s handle, making the ad appear more authentic.

Important: In order to use Partnership Ads, you need to select:

  • Service type: Organic video post + Partnership Ads

  • Under Additional Services: Meta Partnership Ads

The process is almost the same as Organic Posting:

  1. Approve the video.

  2. Creator downloads and uploads the video.

  3. Instead of submitting a link, the creator will provide you with the Ad Code.

✅ You can then use this Ad Code to run paid ads directly from their profile.
⚠️ Creators can and should only upload the version of the video that you approved.


It’s important to note that Video + Organic Posting + Partnership Ads are three separate payments:

  • Video – The cost of the video depends on duration, editing, and any add-ons.

  • Organic Posting – A fee set by the creator for posting the video on their social profiles for 30 days.

  • Partnership Ads – A fee set by the creator for posting the video and allowing you to run the ad from their handle.

💡 Payments are made only upon selecting the creator, and the creator must have the Partnership Ads service in their profile to offer this option.

Quick Summary

  • Organic Posting = Creator posts your approved video on their TikTok or Instagram profile for 30 days.

  • Partnership Ads = Creator posts your approved video + provides an Ad Code so you can run ads from their profile.

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