We’re building the first authentic UGC marketplace to take your creator marketing strategy to the next level. By connecting your Meta account, you gain access to powerful features—including Performance Hub, which guides your next best action for ad iterations, as well as creator ad metrics to help you make informed decisions when selecting creators. This integration enhances your experience and optimizes your marketing success.
Performance Hub will be launched soon. Connect your Meta ad account to access data-driven creative recommendations powered by Billo IQ.
1. Instantly recognize Top, Average, and Poor performers
Performance Hub instantly shows you what to do next: scale winners, fix underperformers, and brief smarter. Easily recognize them with color-coded performance labels—no need to dig through multiple campaigns, as all video ad performance is summarized in one place.
2. Get data-backed creative suggestions on what ads to run next
Billo IQ identifies which ads to scale and iterate, and where a fresh approach is needed. By evaluating key performance metrics: ROAS, CTR, and Hook Rate, Billo IQ helps you avoid creator churn by spotting which creators resonate with your audience, and when it’s the right time to expand into new audiences with fresh faces.
3. Getting data-driven recommendations
To be eligible for recommendations within Performance Hub, ensure that:
You have connected Meta Ad account that runs Billo video ads
Ads have sufficient spend
Ads were active in the last 12 weeks.
Don’t have Billo video ads, yet? Create High-Performing Briefs with the Billo IQ Brief Builder and instantly match with AI-suggested creators.
4. What’s the goal you can reach with Performance Hub?
Once we identify 3 eligible Billo video ads in your Meta ad account, Performance Hub will guide you toward improving performance. The more Billo ads you run, the more accurate and impactful the suggestions will become.
If you’re new to Billo and only have 1–2 ads running, Performance Hub will compare your results against broad industry benchmarks, helping you progress toward above-average performance.
5. Industry insights (Coming soon)
We’re working hard to bring you industry insights and intelligence. Stay tuned for announcements as we roll out new features designed to guide your creator marketing strategy.
6. Other Billo data-driven solutions
Billo IQ is powered by millions in ad spend data. Connect your Meta ad account to unlock exclusive Creator Performance data, launch data-backed briefs instantly, and get AI-suggested creators. Billo is here to supercharge your creator marketing stack.
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