General Tips for Premium Quality Videos

πŸŽ₯ Shoot in 4k 30fps
Most smartphones today can shoot 4K video. If possible, use this resolution while shooting, or use 1080p at a minimum if your smartphone doesn’t have 4K capabilities.

πŸ–Ό Subject Framing
Be mindful about framing yourself or your subject. Leave negative space around it, if it’s not a close-up shot. Larger videos will be easier to reframe, and this ensures a better quality video.

πŸ’‘ PRO TIP: Maximize Horizontal Videos πŸ—ΊοΈ Shooting horizontally will give you more flexibility in editing your videos, so you can achieve different aspect ratios in case a client needs more than one type of ratio delivered.

⏱ Short and Simple

Avoid taking longer videos than necessary. Shorter videos will be easier to edit later on.

🌞 Natural Light

Use as much natural light as possible. Shoot by the window, or outdoors if the task permits. Use as much indoor lighting as possible, if you're unable to access natural light.

πŸ’₯ Background Noise

If possible try to find a nice quiet place with minimal background noise to record your video.

πŸ™Œ Steady Hands or Tripod

For a dynamic shot, use short and controlled movement while holding the phone. Use a tripod for a static shot.


Guidelines for Premium Quality Videos

πŸ‘ Be mindful of the Video Type of the task you’re applying for.

  • Body - creator talking into the camera. This doesn't mean that creator will show only his/her full body. They can show half of it or only face if it's more appropriate for your product. Typically a 3/4 medium shot of a creator talking into the camera is used for this type of video.

  • Hands-only - a top-down point-of-view. The main focus in these videos is on your product and the creator's voice is in the background or added as a voice-over.

Avoid πŸ‘Ž Body shots and speaking directly to the camera when the video type is Hands-Only unless that’s necessary to fulfill the task brief. Hands-only should not feature any other part of the creator's body. 🀲 This does not apply to pets and other living elements in your video πŸ˜‰

πŸ‘ How you present yourself is Key

When shooting Hands Only, needless to say, your nails should always be clean and look aesthetically pleasing. For Body videos make sure you appear as presentable as you can be ✨ Try your best and hide any visible injuries or scratches when filming only hands.

πŸ‘ Make sure the Video Quality you're producing meets our Premium Quality standards

Premium Quality creators are expected to hold a certain standard when producing videos for tasks 😎

Here are some Things to Remember:

βœ… Adjust the brightness and exposure to make sure that the video doesn't come out too dark.
βœ… Remove Black Bars or corners, that might occur when editing or reframing your video.

βœ… Record your voice closer to the microphone or normalize audio in editing, to avoid your voice being too silent.

βœ… Leave some space around the product, so there are room for the brands to edit

βœ… When exporting, use higher quality final output.

... and some Things to Avoid

❌ Don't use HDR mode when shooting video with iPhone. It messes up the colors when you need to edit it.

❌ Don't Speed up sound, that sounds too fast and unnatural. You don't want to sound like "Alvin and the Chipmunks" πŸ˜…

❌ Don't use transition effect between shots.
❌ Don’t overcompress the final video

❌ No unnecessary items or people in the background or your scene.

❌ Don't film too close to the product.


Shooting for specific Video Types

Testimonial Video (Full/Half Body)

  • Use your smartphone's rear camera or your mirrorless camera for a more high-definition look.

  • For stable shots, use a tripod, or any steady surface to hold your phone or camera.

  • Find a solid color backdrop or clean and minimal room background for your video.

  • Maximize the lighting and use additional lights or natural light to achieve a clean, flat look. Best to avoid unnecessary shadows.

360 Product Video (Light Box)

  • Make use of the LightBox to ensure lighting and solid color backdrops.

  • Use your smartphone's rear camera or your mirrorless camera for a more high-definition look.

  • Ensure that you have a stabilized camera or stabilizer, or if you have one, a DJI Osmo Pocket or DJI Osmo Mobile would be awesome for dynamic shots.

  • Make use of the 360 Turntable for product display.

  • Use a Tripod for stable shots. A steady surface works too.

How-To Video (Product Studio)

  • Use your smartphone's rear camera or your mirrorless camera for a more high-definition look.

  • Tripod or articulating camera mount for stable shots.

  • Solid color or textured backdrop.

  • Maximize the lighting and use additional lights or natural light to achieve a clean, flat look. Best to avoid unnecessary shadows.

Unboxing Video (Top-Down View)

  • Use your smartphone's rear camera or your mirrorless camera for a more high-definition look.

  • Tripod or articulating camera mount for stable top-down view or overhead shots.

  • Solid color or textured backdrop.

  • Maximize the lighting and use additional lights or natural light to achieve a clean, flat look. Best to avoid unnecessary shadows.


Interested to become a Premium Creator? Check this out ➑️ How to become a Premium Creator?

More Helpful Links:

For Creators: DOs and DON'Ts

What is the difference between basic and Premium video?

For Creators: Video Resolution Requirements

Creators: Do I qualify as a PRO Creator?


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