For Creators: Video Ads

Creating content for different platforms

Deimante avatar
Written by Deimante
Updated over a week ago

A Video Ad is the most flexible type of video ad that brands can order on Billo πŸš€ Most of the time these types of videos are used as ads across multiple platforms, and can be done in different styles like How-to, Unboxing, Testimonials, etc.

There are some cases where brands will order a Video Ad for a specific platform, and usually, they put this in the Task name or Scenario part of the task πŸ’¬

DOs and DON'Ts when making Video Ads πŸ€“


βœ… Get straight to the point and be informative, while keeping the script short

βœ… Use a strong Call-to-Action πŸ“£

βœ… Engage with the viewers in a fun and relatable way πŸ‘―


❌ Rely on the audio, use facial expressions and actions that can be translated even if the video is muted

❌ Use a lengthy intro. Simplicity is key, and avoid overcomplicating the script

❌ Create a video that is far from the original branding of the brand you're representing 🀝

What to include in Video Ads?

  • Cool product features that show the uniqueness of the item

  • A captivating hook (we recommend this within the first 3 seconds 🎣)

  • Engaging facial expressions and actions that will capture the viewer's attention

How are Video Ads different from other Video Types?

  • Highlights all the positive features of the product of a brand

  • Showcases the product in a fun and exciting way

  • Allow brands and creators to express their creativity through a thoughtful scenario

TIPS for Filming Videos 🀩

Create awesome video ads πŸ˜‰

βœ… Make sure you have high energy to really engage the viewers

βœ… Attention-grabbing enough that users won't likely press "skip ad"

βœ… Highlight the brand and share details about what it's about

βœ… Show the product, features, advantages, price, and other cool info

βœ… This is the place to step out of your comfort zone and show your creativity

βœ… Relate to the audience by explaining a shared experience

βœ… Showcase only the very best and buy-worthy features of the product

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