A Video Ad is the most flexible type of video ad that brands can order on Billo 🚀 Most of the time these types of videos are used as ads across multiple platforms.

There are some cases where brands will order a Video Ad for a specific platform, and usually, they put this in the Task name or Scenario part of the task 💬

DOs and DON'Ts when making Video Ads 🤓

DO:

Get straight to the point and be informative, while keeping the script short

✅ Use a strong Call-to-Action 📣

✅ Engage with the viewers in a fun and relatable way 👯

DON'T:

Rely on the audio, use facial expressions and actions that can be translated even if the video is muted

Use a lengthy intro. Simplicity is key, and avoid overcomplicating the script

❌ Create a video that is far from the original branding of the brand you're representing 🤝

What to include in Video Ads?

  • Cool product features that show the uniqueness of the item

  • A captivating hook (we recommend this within the first 3 seconds 🎣)

  • Engaging facial expressions and actions that will capture the viewer's attention

How are Video Ads different from other Video Types?

  • Highlights all the positive features of the product of a brand

  • Showcases the product in a fun and exciting way

  • Allow brands and creators to express their creativity through a thoughtful scenario


Filming Videos Across different platforms 🤩

Some tips for filming awesome video ads for each platform 😉

⚫️ TikTok

TikTok is all about trends and being able to keep up with viral videos on your FYP will help you produce great videos for this platform 🤩 Check out our Best Practices for Tiktok ads!

Remember the following tips when creating content for this platform:

✅ It's all about the creator 👋 speak directly to the camera when showing the product

✅ Authenticity is key 🔑 actually use the product and show the features in your video

✅ Check out trending videos, and find a way to incorporate the product in your video


🔵 Facebook

Facebook Video Ads are usually shown in-stream, before or during a video that users are watching 📱 These can also come in the form of Facebook stories, where followers of the brand can watch the latest content.

Remember the following tips when creating content for this platform:

✅ Make sure you have high energy to really engage the viewers

✅ Attention-grabbing enough that users won't likely press "skip ad"

✅ Start off with a bang 💥 a great intro or call to action at the start can instantly hook viewers


🟣 Instagram

Instagram Reels are a great way to share bite-sized videos, usually short 15-second multi-clip shots. These videos are shared all over the platform and are a fun and engaging way to show engaging content to your consumers. 🤳

Remember the following tips when creating content for this platform:

✅ Highlight the brand and share details about what it's about

✅ Show the product, features, advantages, price, and other cool info

✅ This is the place to step out of your comfort zone and show your creativity


🔴 YouTube

The original video content platform, YouTube Video Ads are shown TrueView In-Stream and have to fit within 15 and 60 seconds. For maximum impact, you'll want to hook the possible customer within the first 3 seconds of your video 🎣

Remember the following tips when creating content for this platform:

✅ Captivate the audience with a compelling call to action

✅ Relate to the audience by explaining a shared experience

✅ Associate the brand as a solution


🟡 Amazon

Video Ads on Amazon are shown all over the website and showcase the very best features of a brand's product. There are some guidelines to keep in mind to ensure that the video will be approved by Amazon ✍️

Remember the following tips when creating content for this platform:

✅ Share keywords related to the product in your video

✅ Showcase only the very best and buy-worthy features of the product

✅ Don't make claims about the product being #1 or the "Best Seller" as this might cause issues for ad-approval


More Helpful Links:

Requirements for Video Ads Across Social Media Platforms

For Creators: Honest Review

Tips and Tricks for Creators

Need more help? Check out our Creators Help Center 🚀

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