A Video Ad is the most flexible type of video ad that brands can order on Billo 🚀 Most of the time these types of videos are used as ads across multiple platforms, and can be done in different styles like How-to, Unboxing, Testimonials, etc.
There are some cases where brands will order a Video Ad for a specific platform, and usually, they put this in the Task name or Scenario part of the task 💬
DOs and DON'Ts when making Video Ads 🤓
DO:
✅ Get straight to the point and be informative, while keeping the script short
✅ Use a strong Call-to-Action 📣
✅ Engage with the viewers in a fun and relatable way 👯
DON'T:
❌ Rely on the audio, use facial expressions and actions that can be translated even if the video is muted
❌ Use a lengthy intro. Simplicity is key, and avoid overcomplicating the script
❌ Create a video that is far from the original branding of the brand you're representing 🤝
What to include in Video Ads?
Cool product features that show the uniqueness of the item
A captivating hook (we recommend this within the first 3 seconds 🎣)
Engaging facial expressions and actions that will capture the viewer's attention
How are Video Ads different from other Video Types?
Highlights all the positive features of the product of a brand
Showcases the product in a fun and exciting way
Allow brands and creators to express their creativity through a thoughtful scenario
TIPS for Filming Videos 🤩
Create awesome video ads 😉
✅ Make sure you have high energy to really engage the viewers
✅ Attention-grabbing enough that users won't likely press "skip ad"
✅ Highlight the brand and share details about what it's about
✅ Show the product, features, advantages, price, and other cool info
✅ This is the place to step out of your comfort zone and show your creativity
✅ Relate to the audience by explaining a shared experience
✅ Showcase only the very best and buy-worthy features of the product
