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How does Billo work?

Do you have questions before getting started? We'll cover frequently asked questions here.

Gabrielė avatar
Written by Gabrielė
Updated this week

If you're looking for UGC (User-Generated Content) to expand the marketing of your brand, you've come to the right place.

Billo services are divided into two solutions:

  1. Partnerships Hub - UGC video creation, authentic UGC creators, partnership ads, and organic creator posting.

  2. CreativeOps - for data-backed script generation, creator matching, creative analytics, and AI mashups.

You can use both solutions simultaneously or select Partnerships Hub only.

Simple Process of how the platform works:

  1. Create a Business Account here: https://manage.billo.app/login/

  2. Complete your Brand information

  3. Explore creators

  4. Create a brief on Billo Manage

  5. Qualified creators apply to the brief, Brand selects creators, and sends out the products

  6. The creator will make a video according to the task brief that you provided

  7. Selected creators complete the task and upload content

  8. The uploaded video will go through our Internal Quality check (if you ordered editing services, it will be done in-house by Billo motion graphics team), and then the video will be visible once the content is ready for approval

  9. When the content is ready for approval, you are given the option to request edits or approve the video from your creator.


What kind of videos does Billo offer?

We've simplified our video category into one video type, Video Ads. Perfect for high-performing, ready-to-launch ads. Videos for social media feeds or websites: unboxing, testimonial, or review videos.

We don't have a physical product. Can we use your service?

Yes! We also cater to brands with digital products such as apps and services.

Can you provide a task brief and script?

Yes, you can. This is important, especially if you have specific instructions you want the creator to follow. Providing clear details upfront helps the creator get it right the first time.

If you are unsure how to structure a script, you can use CreativeOps to generate four data-backed scripts from your product URL. This is a helpful starting point if you want guidance while still staying aligned with proven ad performance.

If you prefer to give creators more flexibility, you can turn on Freedom Mode and include any key points the creator should keep in mind while filming.

Who creates the video, and will the creator post the video for your brand?

Billo has an existing base of 5,000+ creators based in the US, UK, Canada, and Australia. Once your brief is active, you can choose a creator based on your task requirements or use creator matching to surface top-performing creators in your industry. Each creator profile is available for review so you can confidently select the right fit for your task.

By default, creators do not post Billo videos on their personal social media accounts. Their only requirement is to upload the final approved content to the Billo platform.

If you want the video shared directly on the creator’s social channels after approval, we offer two add-ons: Organic Posting and Partnership Ads. These options help extend your reach through the creator’s audience. You can learn more about them here.

If you are looking for specific creators, we have options available to support that as well. You can find more information here.

Do you need photos with your video?

Yes. You can add the Photos option when you create a video order. Get 4 photos with your video from your creator.

Do you offer revisions to the video?

Yes, you have two allowable edit requests per video. However, the edit request must align with the original task brief. You can check our guidelines here.

How long can we use the video?

When you purchase videos via Billo, understanding your rights and the permissible uses of the content is essential. This article clarifies the licensing terms, ownership rights, and usage permissions, enabling you to make the most out of your video assets while adhering to the outlined terms of service.

Once the video is approved, all the licensing rights are transferred to you. This means you have full ownership of the video, and there is no limitation on how long you can use the video.

  • Once you approve a video on the Billo platform, full licensing and ownership rights are automatically transferred to your brand. This includes a commercial license, allowing unlimited and indefinite use of the videos in advertisements, promotional materials, and social media content.

  • Note: Videos are not allowed to be used for AI training purposes unless explicitly granted by Billo.

Still have questions? Reach out to our Customer Support. 💬


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