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For Creators: Understanding the Task Brief

Learn how to understand and follow different sections of a task brief, from video requirements to product info and brand communication.

Written by Allysa

The task brief is your guide for creating a video, and following it is essential. Let's break down each section of the brief to help you navigate it effectively.

📌 Update: The brief/script is shown directly on the task page. When you open a task, you'll see Product information, Video requirements, Creator preference, and your brief/script. 

  1. Open the task

  2. Scroll down to Video requirements

  3. Select the video

  4. Click View script

If the brand provided a PDF brief, click View script and look for the Brief documents section.

A task/campaign can include more than one video order, which means it can have more than one script. Make sure you're viewing the script for the specific video you're working on — each video has its own corresponding script/brief.

Task Status

At the top of the task, you’ll find the status, which tells you what’s currently happening with your task. Here are a few common statuses:

  • Waiting for product to arrive: The product hasn’t been shipped yet. Relax and wait for it.

  • Product has been sent: The product is on its way. In most cases, you’ll find a tracking number or link to monitor its progress.

  • Time left to upload: This is your deadline. Make sure to upload before the timer runs out to maintain a good On-Time score. If there are any product issues (e.g., broken, not received despite tracking), contact the brand.

Reward

This section shows your payout for the task, which you'll get once the task is completed, along with the product’s value if applicable.

If the brief is more demanding, like it needs a pet on camera, an installation, or on-location filming, the brand may add a bonus on top of your guaranteed payment for one video.

The range shown under Reward (like $139–$964) spans from your guaranteed payment up to the maximum you could earn on this task. Your guaranteed payment is the low end, and if a bonus applies, it's already included. You'll see it noted as "Bonus included" next to "Payment for one video" in the Payment summary.

The high end of the range is driven by the "Depends on brand's order" section below, which covers what you could earn if the brand orders additional videos, extra services, or photos. That max isn't affected by the bonus; it's purely about how much the brand ends up ordering once they approve you.

Example

Product information

Here you’ll find the product’s name, a link to the brand’s website, a description, and sometimes a pronunciation recording.

This section is particularly helpful for familiarizing yourself with the product and avoiding mistakes, such as mispronouncing the brand name. If it’s a digital product, you’ll find access instructions here.

Video requirements

This section includes essential technical specs for your video, including:

  • Duration: 15, 30, 60, 90, or 120 seconds. Aim to make your video as close to the required time as possible—neither too long nor too short.

  • Aspect Ratio: Vertical (9:16) or horizontal (16:9). Learn more about aspect ratios in this article: Video Resolution Requirements

  • Video Type: This guides your creative approach, especially if the scenario is vague. Find more details here: How to Shoot Videos for Different Scenario Types

  • Framing Guidelines: Keep yourself centered in the frame. Learn more about framing here: Space Conscious-Centered Shot

Photo requirements

For tasks requiring photos, this section will specify the number of photos needed and the type of shots required. You can learn more about how to shoot photos here: How to Shoot Photos

Scenario (Ad scenes)

The scenario is your brief/script — it outlines what the client wants in the video, so make sure to follow it closely. Some may be detailed with a hook, concept, and CTA structure, while others may allow more creative freedom.

Where to find it: Open the task → Scroll down to Video requirements → Select the video → Click View script. Your brief will appear there (look for Brief documents if it's a PDF).

Each task can have 1 or more video orders, so there could be more than 1 script. Always check the video and its corresponding brief.

Learn more about working with different scenario types here: How to Shoot Videos for Different Scenario Types

Additional details

Always double-check this section for any additional instructions from the brand. It may contain crucial details or even essential parts of the scenario that need to be followed.

Content examples

If the brand provides video examples, they will appear here as inspiration or guidance. If no examples are provided, this section won’t be shown.

Have questions about the scenario or the product?

If you have any questions about the brief, reach out to the brand directly through the chat feature in your brief. They’re ready to help!

Learn more about the direct chat here: How do I communicate with the brand?

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