The task brief is your guide for creating a video, and following it is essential. Let's break down each section of the brief to help you navigate it effectively.
đ Update: The brief/script is shown directly on the task page. When you open a task, you'll see Product information, Video requirements, Creator preference, and your brief/script.Â
Open the task
Scroll down to Video requirements
Select the video
Click View script
If the brand provided a PDF brief, click View script and look for the Brief documents section.
A task/campaign can include more than one video order, which means it can have more than one script. Make sure you're viewing the script for the specific video you're working on â each video has its own corresponding script/brief.
Task Status
At the top of the task, youâll find the status, which tells you whatâs currently happening with your task. Here are a few common statuses:
Waiting for product to arrive: The product hasnât been shipped yet. Relax and wait for it.
Product has been sent: The product is on its way. In most cases, youâll find a tracking number or link to monitor its progress.
Time left to upload: This is your deadline. Make sure to upload before the timer runs out to maintain a good On-Time score. If there are any product issues (e.g., broken, not received despite tracking), contact the brand.
Reward
This section shows your payout for the task, which you'll get once the task is completed, along with the productâs value if applicable.
Product information
Here youâll find the productâs name, a link to the brandâs website, a description, and sometimes a pronunciation recording.
This section is particularly helpful for familiarizing yourself with the product and avoiding mistakes, such as mispronouncing the brand name. If itâs a digital product, youâll find access instructions here.
Video requirements
This section includes essential technical specs for your video, including:
Duration: 15, 30, 60, 90, or 120 seconds. Aim to make your video as close to the required time as possibleâneither too long nor too short.
Aspect Ratio: Vertical (9:16) or horizontal (16:9). Learn more about aspect ratios in this article: Video Resolution Requirements
Video Type: This guides your creative approach, especially if the scenario is vague. Find more details here: How to Shoot Videos for Different Scenario Types
Framing Guidelines: Keep yourself centered in the frame. Learn more about framing here: Space Conscious-Centered Shot
Photo requirements
For tasks requiring photos, this section will specify the number of photos needed and the type of shots required. You can learn more about how to shoot photos here: How to Shoot Photos
Scenario (Ad scenes)
The scenario is your brief/script â it outlines what the client wants in the video, so make sure to follow it closely. Some may be detailed with a hook, concept, and CTA structure, while others may allow more creative freedom.
Where to find it:Â Open the task â Scroll down to Video requirements â Select the video â Click View script. Your brief will appear there (look for Brief documents if it's a PDF).
Each task can have 1 or more video orders, so there could be more than 1 script. Always check the video and its corresponding brief.
Learn more about working with different scenario types here: How to Shoot Videos for Different Scenario Types
Additional details
Always double-check this section for any additional instructions from the brand. It may contain crucial details or even essential parts of the scenario that need to be followed.
Content examples
If the brand provides video examples, they will appear here as inspiration or guidance. If no examples are provided, this section wonât be shown.
Have questions about the scenario or the product?
If you have any questions about the brief, reach out to the brand directly through the chat feature in your brief. Theyâre ready to help!
Learn more about the direct chat here: How do I communicate with the brand?
