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Agency: Create an inviting brief

Create an inviting brief, to entice more creators to apply

Allysa avatar
Written by Allysa
Updated over a week ago

If you've already checked out our article: How to create a brief and still need some guidance on how to make this inviting for a creator, this one is for you 🀩

πŸ’‘ This is what your creators see when they are using the Billo Creator's app and browsing through tasks:

When reviewing a brief, the creator is able to see the Product Description, Ad Requirements, Scenario, What to Mention, and Additional details. These are the main details that help a creator decide if they will apply to a task or not.

A cool-sounding product 😎 a clear task brief, and an easy to understand scenario 😌 would be the best way to entice creators to work on your task πŸš€

You can check out the article: what to put in the scenes and mentions to give you a better idea of what to put in this part of your task πŸ˜‰

Here are some "magic marketing words" you can try using ✨

  • Value: Highlights the value that customers will receive when using your product

  • Guaranteed: Sparks the feeling that they have lots to gain and nothing to lose.

  • Amazing/incredible: Showing something unique or out of the ordinary

  • Easy: Shows how easy it will be if they use your product or service

  • New: Like β€œfree,” β€œnew” can make people notice your task more

  • Safe and effective: good benefits for using the product

  • Complimentary: another way to say β€œfree.”

  • Convenient: Highlights ease of use

  • Introducing: Gives a sense of users "being the first" to know

  • Join: Welcoming them into part of a community

And 3 words to avoid

  • Unique: Too commonly used, that it loses its meaning

  • Great: Generic word choice

  • Exciting: Can also be as generic as "great" and as common as "unique"


Create your First Campaign

There are 3 main parts in creating a Brief. 😎

  1. Order Details are the initial details of your task that will also determine the quantity and cost of the video

  2. Video Brief is where you indicate the scenes and mentions of the task or Hook - Concept - CTA brief. Provide all the information the creator needs to know about what you want to see in the video.

  3. Creator Preferences are where you indicate the attributes you are looking for in a creator. Get Started πŸ‘‡

Ready to get started? Learn more about how to create a brief and make your first task a success!


If you still need help with creating an inviting task, get in touch with your main contact or email us at [email protected]

Check out our Agency Help Center for more helpful articles

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