There are 5 main parts in creating a Brief.
Select your product — Add the product or service you want creators to feature in their videos. You can only select one.
Paste your product URL if you have one.
Select one from 'My catalog' - these are products you've created within Billo platform.
Video — Customize the primary parameters of your creator video and set up your script.
Parameters - this includes duration, aspect ratio, and the option to add Organic posting.
Create your script - you can either create or upload your own script, or use our AI-generated brief.
Organic posting and partnership ads — Get a 30-day organic post on the creator’s Instagram or TikTok for extra reach and credibility. Add partnership ads to run the same post as an ad from their handle.
Add-ons
Editing - Basic editing is included. Add AI captions or use Billo expert editing to boost engagement and stop rate.
Photos - Add a 4-photo set per creator to use in your marketing: product shot, thumbnail, selfie, and product-in-use.
Vertical + Square crop - Two extra aspect ratios, perfect for Meta placements. In 4:5 and 1:1.
Campaign visibility and requirements
Campaign visibility - All creators can see this brief and apply. You can also invite selected creators.
Requirements - Specify criteria for creators to define who is eligible to apply.
Screening questions - This feature allows you to ask questions that creators will answer when applying to a task. You should use it when you need to confirm or get certain info from creators before approving them to work on a task.
Creating a Brief and Starting Your Campaign
To create a brief and kick off your project:
Go to Manage campaigns.
Select Brief and then New campaign
Fill in your brief details and publish to start your project.
Once you've reviewed and approved creators for your brief, the corresponding task will be generated automatically.
Brief Submission Guidelines
To ensure a smooth collaboration between brands and creators, all necessary information must be included in the brief when creating a task.
Key points to remember:
DO's
✅ The brief should contain all essential details, including the script and specific requirements for the video.
✅ Clients must use the designated fields provided when creating a brief—this helps ensure clarity and consistency.
✅ The brief is visible to creators before they apply, allowing them to determine whether they meet the requirements and can deliver the requested content.
✅ Creators cannot add text, graphics, animations, and music to the video. If you want a version with these elements, select Editing Services when creating a brief.
DONT's
🚫 Please do not provide the brief only after the creator is selected. If you have a separate prepared brief, you can upload it as a PDF file. Stick to the guidelines provided
🚫 Do not provide an external link to your brief. This may not be accommodated by the creator.
🚫 If the script, key requirements, or other important details are shared outside of the Billo brief (e.g., via chat or in an external link), Billo cannot guarantee that the brief will be followed or that any edit requests will be honored.
Please fully utilize the fields provided in the task brief and include the complete script directly within the designated section. This ensures that creators clearly understand the task before applying and are able to follow the instructions accurately.
You should never include statements like “Script will be provided later,” as the brief must contain the full script at the time of the creator application.
🚫 Creators cannot provide RAW clips. We cannot ask creators to upload separate clips or videos to external drives (e.g., Google Drive, Dropbox, etc.) If you need additional footage or require b-roll, you must create a brief and provide specific, detailed instructions on the shots required.
🚫 Please do not include multiple hooks in your brief. Each brief can only have one hook. If you want multiple hooks, please ensure that you are selecting the Get 4 videos with different intros add-on upon approving the creator. Here you will be asked to provide the script for the additional hooks.
By keeping all instructions within the brief, clients set clear expectations from the start, minimizing misunderstandings and ensuring a smoother content creation process.
Use the steps below to guide you through creating a campaign
Select your product
Select the product or service you want to feature.
You can add a product link or select a product you have created or create a new one.
My catalog is a list of all products you've created within the Billo platform.
When you select a Physical Product, you will be asked 'Will you physically ship items to the creators?'
Select YES if you have a physical product to ship your product to the creator to include in the video.
Select NO if you have a physical product, but do not need it to be featured in the video.
If your product or service is Digital, but you will be sending the creator an actual product or props, create a new product listing and make it a Physical product.
Video
Customize the primary parameters of your creator video and set up your script.
Select the Duration, Aspect Ratio, option to add Organic posting, and provide your script
Choose the duration that you need.
Choose the aspect ratio. Choose between 9:16 or 16:9 aspect ratios. Additional Crops are available in 4:5 and 1:1 for an additional cost. Learn more about aspect ratios
Option to include Organic posting. Learn more here.
Create your script
Generate
Write your own
Generate
Use the script generator to get four instant scripts, built on insights from 326,000+ ads and $500M+ in purchase value. Or write your own script from scratch. Our smart brief builder designed to help you craft content that converts.
Instead of starting from scratch, this will generate a tailored brief based on your goals and product. It uses proven performance data and best practices to help you:
Highlight key product benefits
Craft strong CTAs
Choose the right video style
Give clear instructions to creators
You get a more strategic, structured brief, increasing your chances of getting high-quality, on-brief content the first time around.
Write your own
Select how you want to create a Brief. You have 4 options to choose from:
Winning Structure - Scene structure optimized for performance.
Custom Scenes - Create your sequence of scenes and mentions.
Freedom Mode - Gives your Creators the freedom to be creative when making the video.
Upload your brief - Upload your brief as a PDF, ensuring it follows all brief guidelines and includes the full script and key requirements.
Winning Structure
Unique Selling Points (USPs)
You can add the benefits of your product that you want the creator to mention in the video.
Fill in the brief
Hook - refers to the opening segment or element of the video designed to grab the viewer's attention and encourage them to keep watching.
Library - you can choose from our selection of hooks from our library
Let creators decide - you give full creative power to the creator on what hook is best for the video
Other - you can specify a specific hook for the creator to include in the video
"Save" your selection
Concept - refers to the overarching idea or theme that drives the content and guides its creation.
Library - you can choose from our selection of concepts from our library
Let creators decide - you give full creative power to the creator on what concept is best for the video
Other - you can specify a specific concept for the creator on how you want the video to be
"Save" your selection
Call-to-action - a specific prompt or instruction given to the audience at the end of the video, urging them to take a particular action. 🎤
Library - you can choose from our selection of CTAs from our library
Let creators decide - you give full creative power to the creator on what CTA is best for the video
Other - you can specify a specific CTA for the creator that they will include at the end of the video
"Save" your selection
Content examples - Provide links to content you like
Click on "Use this script" to continue creating and completing your campaign.
Custom Scenes
Scenes are for you to explain what the creator should do, how your product should be filmed, and what function of your product should be highlighted. You can add new scenes, change places, or delete them.
Mentions are where you should write the phrases that the creator should mention while talking about your brand, product, promo, and call to action. We have some predefined phrases to choose from, but you can also add new ones, edit the suggested ones, change their placement, or delete them.
Freedom Mode
You are giving the creator the creative freedom on how to film and present your product in the video. Fill in the additional details section of the brief if there are any key points or important requirements and details you want to see in the video.
Upload your brief
Upload a prepared brief as a PDF file using the brief upload feature.
Important: Even when uploading a PDF, the brief must follow the standard brief guidelines:
Include the full script and all key requirements.
Provide any important details such as filming location, outfit, or other instructions.
Do not leave statements like “Script will be provided later.”
Uploading your brief as a PDF allows creators to access all instructions in one place, ensuring they fully understand the task before applying.
Maximize the Additional Details and Content Examples
Additional details
Available for Custom Scenes, and Freedom mode only.
A field inside the brief details that allows you to provide extra instructions or clarifications for your chosen creator. If there are any specifics they need to be aware of — such as outfit, filming location, setting, mood, or special requirements — this is the place to include them. Learn how to utilize this field here.
Content examples
Available for Winning Structure, Custom Scenes, and Freedom mode.
You can add up to 3 links to content examples. Add video examples of content you want your Creator or the Billo Motion Graphics team to use as a reference.
Organic posting and partnership ads
Get a 30-day organic post on the creator’s Instagram or TikTok for extra reach and credibility. Add partnership ads to run the same post as an ad from their handle.
Learn more about the difference of Organic Posting and Partnership Ads here.
Add-ons
Editing
Choose between Meta or TikTok optimized editing.
Basic (default): A raw video created by the creator based on your brief. No captions, music, or visual effects. Always included with your order.
AI Captions: Includes your basic video + a version with AI-generated, animated captions (human-reviewed) to boost engagement, even without sound.
Billo Expert: Includes your basic video + Professional, performance-focused edit by Billo motion designers, optimized for Meta/TikTok with hooks, graphics, effects, and music.
Learn more about editing types.
Photos
Add a 4-photo set per creator to use in your marketing: product shot, thumbnail, selfie, and product-in-use.
Vertical + Square crop
Two extra aspect ratios, perfect for Meta placements. 1:1 and 4:5 cropped versions of the original video uploaded by the creator. Available only after the video is approved.
Campaign visibility and requirements
Campaign visibility
Choose between Public or Invite-only. You can also change the Public name at this stage.
Public: All creators can see this brief and apply. You can also invite selected creators.
Invite-only: Only the creators you invite will see this brief. You can make it public later.
Requirements
Specify criteria for creators to define who is eligible to apply. Click Edit to customize your selection.
Select your preferred creator's age and gender
Select tags that reflect your ideal creator's characteristics
Screening questions
This feature allows you to ask questions that creators will answer when applying to a task. You should use it when you need to confirm or get certain info from creators before approving them to work on a task. Learn more here.
Order estimate
The Order Estimate box shows the estimated price per creator in the Order Details, Video Brief, and Creator Preferences sections. You’ll only pay after approving creators, but this feature helps you budget and plan more easily.
Other Brief Statuses & Actions:
Incomplete – Your brief is not fully created. This may be due to missing required fields, an empty brief name, or exceeding the character limit.
In such cases, you can simply delete the brief or close applications and then create a new brief.
Edit Brief – Once a brief is created and saved, changes can no longer be made. You can only edit the Brief name and public name.
Delete Brief – You can delete a brief if its status is Incomplete or if you simply want to start over.
