Videos for Physical Products?
These video types cater to brands that need to ship out their actual product to the creator, so they can be used in the video π
Don't need to ship out a product? Check out Video Types for Digital Products π
There are 7 Video Types for tasks with Physical Products π¦
Video Ad
The most basic UGC video our creators can provide. Ideal for content and ads meant to be used on various social media platformsπ± video usually includes: showing product, main benefits, reason to buy the product, and call to action.
Testimonial
Similar to the Video Ad, and ideally used on product pages, customer testimonies, etc. π¬ video usually includes: how you use this product, the cool features of the product, and reasons to buy and use the product.
How-to
Used to explain to your audience how your products work or how they should be used. How-to can be made for digital products too! π video usually includes: Showing product, steps on how to use your product, product in use, and voice over
Unboxing
Showcase the packaging of your product and what it includes π¦ video usually includes: packaging, what's inside it, unboxing of your product, elements of your products, and voice over
360 Showcase
Available in premium-quality video only, this is used to showcase your product from all angles. π usually includes: spinning your product to show it all around, solid background, voice-over, and hands of the creator π€²
Honest Review
Available in basic-quality video only, this is the best to receive authentic experiences of the creator when using your product and discussing its benefits and possible shortcomings. usually includes: Quicker turnaround time - fewer task and video reviews, more genuine content - with pros and cons of your product, easier to order (no script required), and no edits can be requested π
TikTok
This video type comes in short-form videos only, with a maximum duration of 15 seconds β° Has infotainment style content - Share more about your product with viewers in a fun and entertaining way π― and our in-house editors will edit your videos, leveling them up with TikTok-specific graphics & music to grab the attention!
*You can always specify what you want or don't want in the task brief! π€
Video Quality
Premium quality videos ensure higher quality and are recorded using special studio equipment. These types of videos are produced by a select community of creators in their home studios with better lighting and solid color backdrops. π
Basic quality is your typical UGC video, shot in a home environment. It is simpler and usually filmed with a smartphone. π€³
Duration
Depending on where you're planning on using the videos, you can select how long you want your content to be. Our most popular duration is 30 seconds
Summary
| When to Use | Video Quality | Duration |
Video Ad | Best for ads on Social Media Platforms | π± Basic π₯ Premium | 15 seconds 30 seconds 60 second |
Testimonial | Highlights your product benefits
| π± Basic π₯ Premium | 15 seconds 30 seconds 60 seconds |
How-to | Explainer Video for your product
| π± Basic π₯ Premium | 15 seconds 30 seconds 60 seconds |
Unboxing | Display the unboxing experience of your product | π± Basic π₯ Premium | 15 seconds 30 seconds 60 seconds |
360 Showcase | Show your product from every angle | π₯ Premium | 15 seconds 30 seconds 60 seconds |
Honest Review | Get real user feedback, iterate and improve the product | π± Basic | 30 seconds 60 seconds |
TikTok | Short-form infotainment-style videos, with TikTok-specific graphics & music. | π₯ Premium | 15 seconds |
See visual examples of different video types here π