Videos for Physical Products?
These video types cater to brands that need to ship out their actual product to the creator, so they can be used in the video 😎
Don't need to ship out a product? Check out Video Types for Digital Products 🚀
There are 5 Video Types for tasks with Physical Products 📦
Video Ad
The most basic UGC video our creators can provide. Ideal for content and ads meant to be used on various social media platforms📱 video usually includes: showing product, main benefits, reason to buy the product, and call to action.
Testimonial
Similar to the Video Ad, and ideally used on product pages, customer testimonies, etc. 💬 video usually includes: how you use this product, the cool features of the product, and reasons to buy and use the product.
How-to
Used to explain to your audience how your products work or how they should be used. How-to can be made for digital products too! 👀 video usually includes: Showing product, steps on how to use your product, product in use, and voice over
Unboxing
Showcase the packaging of your product and what it includes 📦 video usually includes: packaging, what's inside it, unboxing of your product, elements of your products, and voice over
360 Showcase
Available in premium-quality video only, this is used to showcase your product from all angles. 🔄 usually includes: spinning your product to show it all around, solid background, voice-over, and hands of the creator 🤲
*You can always specify what you want or don't want in the task brief! 🤓
Video Quality
Premium quality videos ensure higher quality and are recorded using special studio equipment. These types of videos are produced by a select community of creators in their home studios with better lighting and solid color backdrops. 🏠
Basic quality is your typical UGC video, shot in a home environment. It is simpler and usually filmed with a smartphone. 🤳
Model Shot
 | The creator is talking into the camera. This doesn't mean that creator will show only his/her full body. They can show half of it or only face if it's more appropriate for your product. Typically a 3/4 medium shot of a creator talking into the camera is used for this type of video. |
 | a top-down point-of-view. The main focus in these videos is on your product and the creator's voice is in the background or added as a voice-over. |
Duration
Depending on where you're planning on using the videos, you can select how long you want your content to be. Our most popular duration is 30 seconds
Summary
When to Use | Video Quality | Model Shot | Duration | |
Video Ad | Best for ads on Social Media Platforms | 📱 Basic 🎥 Premium | 🤲 Hands-only 👤 Body | 15 seconds 30 seconds 60 second |
Testimonial | Highlights your product benefits | 📱 Basic 🎥 Premium | 🤲 Hands-only 👤 Body | 15 seconds 30 seconds 60 seconds |
How-to | Explainer Video for your product | 📱 Basic 🎥 Premium | 🤲 Hands-only 👤 Body | 15 seconds 30 seconds 60 seconds |
Unboxing | Display the unboxing experience of your product | 📱 Basic 🎥 Premium | 🤲 Hands-only 👤 Body | 15 seconds 30 seconds 60 seconds |
360 Showcase | Show your product from every angle | 🎥 Premium |  | 15 seconds 30 seconds 60 seconds |