Videos for Physical Products?

These video types cater to brands that need to ship out their actual product to the creator, so they can be used in the video 😎

Don't need to ship out a product? Check out Video Types for Digital Products πŸš€


There are 5 Video Types for tasks with Physical Products πŸ“¦

Video Ad

The most basic UGC video our creators can provide. Ideal for content and ads meant to be used on various social media platformsπŸ“± video usually includes: showing product, main benefits, reason to buy the product, and call to action.

Testimonial

Similar to the Video Ad, and ideally used on product pages, customer testimonies, etc. πŸ’¬ video usually includes: showing product, focus on main benefits, and reasons to buy and use the product.

How-to

Used to explain to your audience how your products work or how they should be used. How-to can be made for digital products too! πŸ‘€ video usually includes: Showing product, steps on how to use your product, product in use, and voice over

Unboxing

Showcase the packaging of your product and what it includes πŸ“¦ video usually includes: packaging, what's inside it, unboxing of your product, elements of your products, and voice over

360 Showcase

Available in premium-quality video only, this is used to showcase your product from all angles. πŸ”„ usually includes: spinning your product to show it all around, solid background, voice-over, and hands of the creator 🀲

*You can always specify what you want or don't want in the task brief! πŸ€“


Video Quality

Premium quality videos ensure higher quality and are recorded using special studio equipment. These types of videos are produced by a select community of creators in their home studios with better lighting and solid color backdrops. 🏠

Basic quality is your typical UGC video, shot in a home environment. It is simpler and usually filmed with a smartphone. 🀳


Model Shot

The creator is talking into the camera. This doesn't mean that creator will show only his/her full body. They can show half of it or only face if it's more appropriate for your product. Typically a 3/4 medium shot of a creator talking into the camera is used for this type of video.

a top-down point-of-view. The main focus in these videos is on your product and the creator's voice is in the background or added as a voice-over.


Duration

Depending on where you're planning on using the videos, you can select how long you want your content to be. Our most popular duration is 30 seconds



Summary

When to Use

Video Quality

Model Shot

Duration

Video Ad

Best for ads on Social Media Platforms

πŸ“± Basic

πŸŽ₯ Premium

🀲 Hands-only

πŸ‘€ Body

15 seconds

30 seconds

60 second

Testimonial

Highlights your product benefits

πŸ“± Basic

πŸŽ₯ Premium

🀲 Hands-only

πŸ‘€ Body

15 seconds

30 seconds

60 seconds

How-to

Explainer Video for your product

πŸ“± Basic

πŸŽ₯ Premium

🀲 Hands-only

πŸ‘€ Body

15 seconds

30 seconds

60 seconds

Unboxing

Display the unboxing experience of your product

πŸ“± Basic

πŸŽ₯ Premium

🀲 Hands-only

πŸ‘€ Body

15 seconds

30 seconds

60 seconds

360 Showcase

Show your product from every angle

πŸŽ₯ Premium

15 seconds

30 seconds

60 seconds

See visual examples of different video types here πŸš€


More articles that might be helpful:


What is a product preferences form?
What are call-outs?

What aspect ratio should I choose?

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