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Getting Started Guide for Brands
Getting Started Guide for Brands

Step by step guide on getting started on Billo

Allysa avatar
Written by Allysa
Updated over a week ago

Billo connects the dots between brands and content creators so brands can get authentic video content that will drive sales.

It all starts by creating your first task ✍️


For New Customers

  • Sign up - you can use Google or Email+Password


Use the steps below to guide you through creating a task ✨

Order Details

  1. Select the Platform, Duration, Editing, and Aspect Ratio

    • Choose the specific platform you will use the video for.

    • Choose the duration that you need.

    • Choose the aspect ratio. By default, TikTok and Meta are in 9:16 aspect ratios. When you select Other, you have the option to choose between 9:16 or 16:9 aspect ratios. Additional Crops are available in 4:5 and 1:1 for an additional cost.

    • Learn more about aspect ratios

  2. Select the Number of Videos

    • You can order as many videos on Billo as you need.

    • Select a bundle of 4 or 7 videos or customize how many videos you want.

    • A different creator will make each video in the task.

    • If you purchase a bundle, you'll receive a discount that reduces the price of each video.

  3. Additional services

    • A set of 4 Photos allows you to include a set of 4 photos to complement the video in your task πŸ“Έ

    • Additional crops allow you to get video in 1:1 and 4:5 aspect ratios.


Payment

  1. Finalize your order summary

    • you can add a promo code if you have one (promo code cannot be used if you select Billo balance as your payment method)

  2. Add payment information

    • Billo balance: If you purchased a Pack, select this as your payment method.

    • PayPal, Google Pay, Apple Pay

    • Credit Card

  3. Click "Submit order" or "Submit secure payment" to finalize your order πŸ’³


Video Brief

Outline your expectations for the creator, including key scenes to include and important points to highlight.

Select the product or service you want to feature.

  • You can select a product you have created or create a new one.

  • When you select a Physical Product, you will be asked 'Will you physically ship items to the creators?' You should select YES if you will ship creator your product and NO, if you have a physical product, but do not need it to be featured in the video.

  • If your product or service is Digital but you will be sending the creator an actual product or props, create a new product listing and make it a Physical product.

Add the Task Brief. You have 3 options to choose from:

  1. Winning Structure - Scene structure optimized for performance.

  2. Custom Scenes - Create your sequence of scenes and mentions.

  3. Freedom Mode - Gives your Creators the freedom to be creative when making the video.

Winning Structure

Unique Selling Points (USPs)

  • You can add the benefits of your product that you want the creator to mention in the video.

Fill in the brief

  1. Hook - refers to the opening segment or element of the video designed to grab the viewer's attention and encourage them to keep watching πŸ‘€

    • Library - you can choose from our selection of hooks from our library

    • Let creators decide - you give full creative power to the creator on what hook is best for the video

    • Other - you can specify a specific hook for the creator to include in the video

    • "Save" your selection

  2. Concept - refers to the overarching idea or theme that drives the content and guides its creation. 🎁

    • Library - you can choose from our selection of concepts from our library

    • Let creators decide - you give full creative power to the creator on what concept is best for the video

    • Other - you can specify a specific concept for the creator on how you want the video to be

    • "Save" your selection

  3. Call-to-action - a specific prompt or instruction given to the audience at the end of the video, urging them to take a particular action. 🎀

    • Library - you can choose from our selection of CTAs from our library

    • Let creators decide - you give full creative power to the creator on what CTA is best for the video

    • Other - you can specify a specific CTA for the creator that they will include at the end of the video

    • "Save" your selection

  4. Click on "Next step" to continue with the last step of creating your task πŸš€

Custom Scenes

  • Scenes are for you to explain what the creator should do, how your product should be filmed, and what function of your product should be highlighted. You can add new scenes, change places, or delete them.

  • Mentions are where you should write the phrases that the creator should mention while talking about your brand and product, promo, and call to action. We do have some predefined phrases to choose from but again you can add new ones, edit suggested ones, change places, or delete them.

  • Optional: AI-Generated Storyboard, experience the magic of AI by generating a storyboard from your product description with ease and efficiency.

Freedom Mode

Maximize the Additional Details and Content Examples

  • Available for Custom Scenes and Freedom mode only.

  • Additional details: A field inside the task details that will allow you to give more instructions and clarifications, etc. to your chosen creator. Learn how to utilize this field here.

  • Content examples: You can add up to 3 links to content examples. Add video examples of content you want your Creator or the Billo Motion Graphics team to use as a reference.


Creator Preferences

Select your Target Creators

  • Select your preferred creator's age and gender,

  • Select tags that reflect your ideal creator's characteristics

  • Ask a question: This feature allows you to ask questions that creators will answer when applying to a task. You should use it when you need to confirm or get certain info from creators before approving them to work on a task. Learn more here.

Click on "Done" to complete creating your task πŸš€


What's next?

You've made your first task, what's next?

  1. Once creators have applied, you can review their applications and select who you want to work with by clicking on approve ➑️ Read more about Creator Applications here

  2. If you have a physical product, you need to ship your product to your creator. The approved creators' addresses will be visible on the Shipping page 🚚 ➑️ Read more about sharing tracking info with your creators here

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