Getting started with Billo is quick and easy, and now even easier with no upfront commitment. Here’s how to begin:
1️⃣ Sign Up for Free
Create your account using Google or your email and password. No need to choose a plan or pay upfront.
2️⃣ Set Up Your Brand
Add your brand details to personalize your experience on the platform.
3️⃣ Explore & Invite Creators
After setting up your brand, you'll land on the Explore Creators tab, where you can discover creators using filters like demographics, interests, and lifestyle.
4️⃣ Create a Brief & Kick Off Your Project
You can also start by creating your brief first. Just select ‘Create a new brief’ to get started. Once the brief is ready to be released, proceed to payment and continue to invite creators.
Placing an Order
There are 3 main sections to building a great brief:
Select your platform, duration, editing style, and aspect ratio.
Choose the specific platform you will use for the video.
Choose the duration that you need.
Choose the aspect ratio. By default, TikTok and Meta are in 9:16 aspect ratios. When you select Other, you have the option to choose between 9:16 or 16:9 aspect ratios. Additional Crops are available in 4:5 and 1:1 for an additional cost.
Learn more about aspect ratios
Additional options like photos and additional crops are available to enhance your project.
A set of 4 Photos allows you to include a set of 4 photos to complement the video in your task 📸
Additional crops allow you to get video in 1:1 and 4:5 aspect ratios.
Lay out your expectations clearly. Outline your expectations for the creator, including key scenes to include and important points to highlight.
Brief description
Give your brief two names - one for yourself and one to attract creators.
Select the product or service you want to feature.
You can select a product you have created or create a new one.
How do you want to create a brief? You have 3 options to choose from:
Winning Structure - Scene structure optimized for performance.
Custom Scenes - Create your sequence of scenes and mentions.
Freedom Mode - Gives your Creators the freedom to be creative when making the video.
Fill the Brief
In this step, the brand provides all the key details the creator needs to bring their vision to life. This is where you outline the structure and creative direction of your video:
Winning Structure – If selected, you’ll fill out a structured brief using the Hook - Concept - CTA format to guide the creator through the essential messaging of your video.
Custom Scenes – If you choose this option, you’ll define each scene in detail, specifying exactly what should be included in the video.
Freedom Mode – If selected, creators will have more creative flexibility while still following your key guidelines and brand messaging.
This step ensures creators have a clear understanding of your expectations, helping them deliver a video that aligns with your vision.
Ask creators a question (optional)—Screening Questions
Add screening questions if you'd like to vet creators before assigning the task. This feature allows you to ask questions that creators will answer when applying to a task. You should use it when you need to confirm or get certain info from creators before approving them to work on a task. Learn more here.
Choose your ideal creator's country, age, gender, and tags that match your brand.
Once done, click "Publish task to creators".
👉 Need a step-by-step guide? Check out How to Create a Brief? for more details!
💰 Order Estimate
As you complete your brief, an order estimate will appear, helping you budget.
You’ll only be charged after approving creators and finalizing the order.
💳 When do I need to make a payment?
We’ve made it easier for you to explore and plan before committing. Payment is only required when you're ready to move forward—whether that’s inviting a creator or publishing your brief.
👤 Just signed up? Here’s what happens:
You’ll land on the Explore Creators tab
Browse creators and find someone you’d like to work with
Click Invite to collaborate
You’ll be prompted to make a payment
After payment, you can create and submit your brief
Your brief goes live, and the creator is notified
📝 Prefer to start with your brief?
Go to the Briefs tab
Click Create a new brief
Add your video details
When you're ready to make your brief live, you’ll be asked to make a payment
Once paid, your brief will go live, and creators can apply or be invited