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Getting Started Guide for Brands
Getting Started Guide for Brands

Step by step guide on getting started on Billo

Allysa avatar
Written by Allysa
Updated over a week ago

Billo connects the dots between brands and content creators so brands can get authentic video content that will drive sales.

It all starts by creating your first task ✍️


Create your First Task

There are 3 main parts in the task creation process 😎

  1. Video Details are the initial details of your task that will also determine the quantity and cost of the video

  2. Payment is where you can review your final order, use your Billo balance as well as input the credit card information, and any promo/discount code if you have any.

  3. Video Brief is where you indicate the scenes and mentions of the task or Hook - Concept - CTA brief for TikTok/Reel/Short video type. Please keep in mind that there is no Video Brief for Honest Review videos. πŸ˜‰

Get Started πŸ‘‡


Video Details

  1. Select the Video Type

    • Video Ad is the most flexible video type on our platform!

    • TikTok/Short/Reel is perfect for viewing short-form videos on your phone

    • Product Showcase is best to showcase your product from all angles

    • Honest Review is the most authentic way to showcase your product

  2. Select the Number of Videos, Duration, and Aspect Ratio

    • You can order as many videos on Billo as needed.

    • Each video in the task will be made by a different creator

    • Choose the aspect ratio. Landscape or Portrait is included, and Additional Crops are available in 4:5 and 1:1 for an additional cost. Keep in mind TikTok/Short/Reel video type is only available in Portrait (9:16) aspect ratio.

    • Learn more about aspect ratios

  3. Optional: Creative possibilities with our exclusive in-house editing services, as an add-on to your video

    • Simple Editing Bundle: Subtitles

    • Starter Editing Bundle: Animated Subtitles, Logo, and Call-to-Action

    • Premium Editing Bundle: Animated Subtitles, Logo, Call-to-Action, Motion Graphics, Music

  4. Optional: A set of 4 Photos from your creator

    • Include a set of 4 photos to complement the video in your task πŸ“Έ

  5. Select your Target Creators 😎

    • Choose between Regular or Premium Creators,

    • select your preferred creator's age and gender,

    • Choose relevant creator tags that match your preference

    • Additional notes that the creator should keep in mind


Payment

  1. Finalize your order summary

    • you have the option to adjust the number of video units

    • you can add a promo code if you have one (promo code cannot be used if you select Billo balance as your payment method)

  2. Add payment information

    • Billo balance

    • PayPal

    • Credit Card

  3. Click "Submit order" or "Submit secure payment" to finalize your order πŸ’³


Video Brief

  1. Create a new product πŸ“¦ and Add the Product Information ✍️

    • Product Details: Add any important information related to your product, and check the product type to make sure you are creating the correct product πŸ˜‰

    • Additional Details: You have the option to add the product pronunciation here, as well as the product preferences form

  2. Add the Task Brief πŸš€ You have 3 options to choose from:

    • Creative Mode

      • gives your Creators the freedom to be creative when making the video

    • Generate Storyboard

      • Experience the magic of AI by generating a storyboard from your product description with ease and efficiency.

    • Add your own Scenes and Mentions

      • Scenes are for you to explain what the creator should do, how your product should be filmed, and what function of your product should be highlighted. You can add new scenes, change places or delete them.

      • Mentions are where you should write the phrases that the creator should mention while talking about your brand and product, promo, and call to action. We do have some predefined phrases to choose from but again you can add new ones, edit suggested ones, change places, or delete them.

  3. Maximize the Additional Details and Content Examples

    • A field inside the task details that will allow you to give more instructions and clarifications, including links to images, websites, references, etc πŸ”—

    • You can add up to 3 links to content examples you would like to share with creators, or in-house editors (in case you ordered Editing services)

  4. Click on "Done" to finish creating your task πŸš€

    • Once you are finished with creating a task and placing an order, we will review it within 1 business day and open it for creators to apply.

Video Brief for TikTok / Short / Reel

Unique Selling Points (USPs)

  • You can add 2 benefits of your product that you want the creator to mention in the video.

Select Scenes

  1. Hook - refers to the opening segment or element of the video designed to grab the viewer's attention and encourage them to keep watching πŸ‘€

    • Library - you can choose from our selection of hooks from our library

    • Let creators decide - you give full creative power to the creator on what hook is best for the video

    • Other - you can specify a specific hook for the creator to include in the video

    • "Save" your selection

  2. Concept - refers to the overarching idea or theme that drives the content and guides its creation. 🎁

    • Library - you can choose from our selection of concepts from our library

    • Let creators decide - you give full creative power to the creator on what concept is best for the video

    • Other - you can specify a specific concept for the creator on how you want the video to be

    • "Save" your selection

  3. Call-to-action - a specific prompt or instruction given to the audience at the end of the video, urging them to take a particular action. 🎀

    • Library - you can choose from our selection of CTAs from our library

    • Let creators decide - you give full creative power to the creator on what CTA is best for the video

    • Other - you can specify a specific CTA for the creator that they will include at the end of the video

    • "Save" your selection

  4. Click on "Done" to finish creating your task πŸš€


What's next?

You've made your first task, what's next?

  1. You will see the task on the Task Page, with the status In Review if you successfully put in the details. Once this is set to Active, the task is visible for all applicable creators on Billo to see and apply ➑️ Read more about your Task Status here

  2. Once creators have applied, you can review their applications and select who you want to work with by clicking on approve ➑️ Read more about Creator Applications here

  3. If you have a physical product, you need to ship your product to your creator. The approved creators addresses will be visible on the Shipping page 🚚 ➑️ Read more about sharing tracking info with your creators here

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