Billo connects the dots between brands and content creators so brands can get authentic video content that will drive sales.
For New Customers
Getting started with Billo is quick and easy! Here’s what you need to do:
1️⃣ Purchase Your First Pack – Head over to Billo Pricing to select a plan that fits your needs.
2️⃣ Sign Up – You can sign up using Google or Email + Password.
3️⃣ Set Up Your Brand – Enter your brand details to personalize your experience.
4️⃣ Invite Creators – After signing up and adding your brand details, the first step is to invite creators! You will be redirected to the Creators tab, where you can discover and browse creators.
👉 For more details, check out our full guide: Discover & Invite Creators More Easily
5️⃣ Create a Brief & Kick Off Your Project – Once you’ve invited creators, you can create your brief in two ways:
Using the 'Get Video' Option – Select Get Video to quickly begin crafting your brief.
Through the 'Tasks' Tab – Navigate to Tasks in the top menu, go to Briefs, and click Create a New Brief to get started.
Once you've reviewed and approved creators for your brief, the corresponding task will be generated automatically.
These streamlined options ensure you can efficiently set up your campaign and connect with the right creators.
Use the steps below to guide you through placing an order
There are 3 main parts in creating a Brief.
Order Details are the initial details of your task that will also determine the quantity and cost of the video
Video Brief is where you indicate the scenes and mentions of the task or Hook - Concept - CTA brief. Provide all the information the creator needs to know about what you want to see in the video.
Creator Preferences are where you indicate the attributes you are looking for in a creator.
👉 Need a step-by-step guide? Check out How to Create a Brief? for more details!
Order Details
Select the Platform, Duration, Editing, and Aspect Ratio
Choose the specific platform you will use the video for.
Choose the duration that you need.
Choose the aspect ratio. By default, TikTok and Meta are in 9:16 aspect ratios. When you select Other, you have the option to choose between 9:16 or 16:9 aspect ratios. Additional Crops are available in 4:5 and 1:1 for an additional cost.
Learn more about aspect ratios
Additional services
A set of 4 Photos allows you to include a set of 4 photos to complement the video in your task 📸
Additional crops allow you to get video in 1:1 and 4:5 aspect ratios.
Video Brief
Outline your expectations for the creator, including key scenes to include and important points to highlight.
Brief description
Give your brief two names - one for yourself and one to attract creators.
Select the product or service you want to feature.
You can select a product you have created or create a new one.
How you want to create a brief—You have 3 options to choose from:
Winning Structure - Scene structure optimized for performance.
Custom Scenes - Create your sequence of scenes and mentions.
Freedom Mode - Gives your Creators the freedom to be creative when making the video.
Fill the Brief
In this step, the brand provides all the key details the creator needs to bring their vision to life. This is where you outline the structure and creative direction of your video:
Winning Structure – If selected, you’ll fill out a structured brief using the Hook - Concept - CTA format to guide the creator through the essential messaging of your video.
Custom Scenes – If you choose this option, you’ll define each scene in detail, specifying exactly what should be included in the video.
Freedom Mode – If selected, creators will have more creative flexibility while still following your key guidelines and brand messaging.
This step ensures creators have a clear understanding of your expectations, helping them deliver a video that aligns with your vision.
Ask creators a question (optional)—Screening Questions
This feature allows you to ask questions that creators will answer when applying to a task. You should use it when you need to confirm or get certain info from creators before approving them to work on a task. Learn more here.
Creator Preferences
Select your Target Creators
Select your preferred creator's location, age, and gender.
Select tags that reflect your ideal creator's characteristics
Click on "Publish task to creators" to complete creating your brief.
Order estimate
The new Order Estimate box shows the estimated price per creator in the Order Details, Video Brief, and Creator Preferences sections. You’ll only pay after approving creators, but this feature helps you budget and plan more easily.
