There are 3 main parts in creating a Brief. 😎
Order Details are the initial details of your task that will also determine the quantity and cost of the video
Video Brief is where you indicate the scenes and mentions of the task or Hook - Concept - CTA brief. Provide all the information the creator needs to know about what you want to see in the video.
Creator Preferences are where you indicate the attributes you are looking for in a creator.
Creating a brief and kicking off your project is simple and can be done in two ways:
Using the 'Get Video' Option:
Select 'Get Video' to quickly begin crafting your brief.Through the 'Briefs' Tab:
Navigate to Briefs & Tasks in the top navigation, then go to Briefs, and click Create a New Brief to get started.
Once you've reviewed and approved creators for your brief, the corresponding task will be generated automatically.
Brief Submission Guidelines
To ensure a smooth collaboration between brands and creators, it is important that all necessary information is included in the brief when creating a task.
Key points to remember:
✅ The brief should contain all essential details, including the script and specific requirements for the video.
✅ Clients must use the designated fields provided when creating a brief—this helps ensure clarity and consistency.
✅ The brief is visible to creators before they apply, allowing them to determine whether they meet the requirements and can deliver the requested content.
✅ Creators cannot add text, graphics, animations, and music to the video. If you want a version with these elements, select Editing Services when creating a brief.
Why Sending a Separate Brief Is Not Recommended
🚫 We do not encourage providing a separate brief via chat.
🚫 If the script, key requirements, or other important details are shared outside of the Billo brief (e.g., via chat or in separate documents), Billo cannot guarantee that the script will be followed or that any edit requests will be honored.
Please fully utilize the fields provided in the task brief and include the complete script directly within the designated section. This ensures that creators clearly understand the task before applying and are able to follow the instructions accurately.
You should never include statements like “Script will be provided later,” as the brief must contain the full script at the time of the creator application.
🚫 Creators cannot provide RAW clips. We cannot ask creators to upload separate clips or videos to external drives (e.g., Google Drive, Dropbox, etc.) If you need additional footage or require a b-roll, you must create a brief and provide specific, detailed instructions on the shots required.
By keeping all instructions within the brief, clients set clear expectations from the start, minimizing misunderstandings and ensuring a smoother content creation process.
Use the steps below to guide you through placing an order ✨
Order Details
Select the Platform, Duration, Editing, and Aspect Ratio
Choose the specific platform you will use the video for.
Choose the duration that you need.
Choose the aspect ratio. By default, TikTok and Meta are in 9:16 aspect ratios. When you select Other, you have the option to choose between 9:16 or 16:9 aspect ratios. Additional Crops are available in 4:5 and 1:1 for an additional cost.
Learn more about aspect ratios
Additional services
A set of 4 Photos allows you to include a set of 4 photos to complement the video in your task 📸
Additional crops allow you to get video in 1:1 and 4:5 aspect ratios.
Video Brief
Outline your expectations for the creator, including key scenes to include and important points to highlight.
Select the product or service you want to feature.
You can select a product you have created or create a new one.
When you select a Physical Product, you will be asked 'Will you physically ship items to the creators?' You should select YES if you will ship creator your product and NO, if you have a physical product, but do not need it to be featured in the video.
If your product or service is Digital but you will be sending the creator an actual product or props, create a new product listing and make it a Physical product.
Select how you want to create a Brief—You have 3 options to choose from:
Winning Structure - Scene structure optimized for performance.
Custom Scenes - Create your sequence of scenes and mentions.
Freedom Mode - Gives your Creators the freedom to be creative when making the video.
Winning Structure
Unique Selling Points (USPs)
You can add the benefits of your product that you want the creator to mention in the video.
Fill in the brief
Hook - refers to the opening segment or element of the video designed to grab the viewer's attention and encourage them to keep watching 👀
Library - you can choose from our selection of hooks from our library
Let creators decide - you give full creative power to the creator on what hook is best for the video
Other - you can specify a specific hook for the creator to include in the video
"Save" your selection
Concept - refers to the overarching idea or theme that drives the content and guides its creation. 🎁
Library - you can choose from our selection of concepts from our library
Let creators decide - you give full creative power to the creator on what concept is best for the video
Other - you can specify a specific concept for the creator on how you want the video to be
"Save" your selection
Call-to-action - a specific prompt or instruction given to the audience at the end of the video, urging them to take a particular action. 🎤
Library - you can choose from our selection of CTAs from our library
Let creators decide - you give full creative power to the creator on what CTA is best for the video
Other - you can specify a specific CTA for the creator that they will include at the end of the video
"Save" your selection
Click on "Next step" to continue with the last step of creating your task 🚀
Custom Scenes
Scenes are for you to explain what the creator should do, how your product should be filmed, and what function of your product should be highlighted. You can add new scenes, change places, or delete them.
Mentions are where you should write the phrases that the creator should mention while talking about your brand and product, promo, and call to action. We do have some predefined phrases to choose from but again you can add new ones, edit suggested ones, change places, or delete them.
Optional: AI-Generated Storyboard, experience the magic of AI by generating a storyboard from your product description with ease and efficiency.
Freedom Mode
Maximize the Additional Details and Content Examples
Available for Custom Scenes and Freedom mode only.
Additional details: A field inside the task details that will allow you to give more instructions and clarifications, etc. to your chosen creator. Learn how to utilize this field here.
Content examples: You can add up to 3 links to content examples. Add video examples of content you want your Creator or the Billo Motion Graphics team to use as a reference.
Ask creators a question (optional)—Screening Questions
This feature allows you to ask questions that creators will answer when applying to a task. You should use it when you need to confirm or get certain info from creators before approving them to work on a task. Learn more here.
Creator Preferences
Select your Target Creators
Select your preferred creator's age and gender,
Select tags that reflect your ideal creator's characteristics
Click "Publish task to creators" to complete creating your brief.
Order estimate
The new Order Estimate box shows the estimated price per creator in the Order Details, Video Brief, and Creator Preferences sections. You’ll only pay after approving creators, but this feature helps you budget and plan more easily.
Other Brief Statuses & Actions:
Incomplete – Your brief is not fully created. This may be due to missing required fields, an empty brief name, or exceeding the character limit.
In such cases, you can simply delete the brief or close applications and then create a new brief.
Edit Brief – Once a brief is created and saved, changes can no longer be made. You can only edit the Brief name and public name.
Delete Brief – You can delete a brief if its status is Incomplete or if you simply want to start over.
